The Reason You’re Over Weight

Bad Eating Habits Darlene Wilder ENGL135 March 20, 2010 ? Bad Eating Habits You think just because you eat at night that is the reason you’re over weight? True in a way, but the main cause in the United States for obesity is bad eating habits. Almost every citizen doesn’t know that extra eating, and extra late night snacking is a bad eating habit, which causes problems in the future. They practically thinks its normal the way they eat, but long term wise its causes bad health problems from bad eating habits. Bad eating habits can be unhealthy which can be treated by changing your diet and controlling how much you consume. Breaking bad habits is hard to do, using me for example, for years I had bad eating habits it was hard to control does late night cravens, but me as a person had to change for my health and for my children sake. A good starting point is to get very clear on what is considered to be benefiting you making the changes. It’s good to consult with your food doctor to see what they could prescribe you to do to stop your bad eating habits. I know from experience that dieting foods may not have a good taste, but fruits are good supplement to help you start eating healthy foods instead of junk food . This could be your first step on concurring your bad eating habits. Over time, habits become automatic, learned behaviors, and these are stronger than new habits you are trying to incorporate into your life. There are millions of ways for you to stop your bad eating habits; you as a person just have to accept the challenge to change bad eating habits. Instead of eating three full course meals a day, make two course meals a day with a complement of fruit. Try mixing up the meats you eat a week. Bad Eating Habits Instead of fried food have it baked, instead of bake have it steamed there’s plenty of ways to cut those greasy fats out of your lifestyle. Even those who manage there bad eating habits have a relapse from time to time; this could come from stress, loneliness, and depression. In my conclusion bad eating and late night snacking could cause a lot of health problems. Try to change your diet and control how much you consume into your body. The main thing is try to change your habits and consumption and you should not have a problem with being obesity and other medical conditions.

Puente Hill Toyota Essay

Puente Hills Toyota (PHT) is a large Toyota dealership which is owned by the corporation Hitchcock Automotive Services. PHT is situated in city of industry, California, about 25 miles east of Los Angeles. PHT offers a wide variety of new and used cars (this is unique in the industry). Furthermore they offer Toyota incentives, service specials, and Toyota parts savings. The annual profits of PHT totaled about $1.8, with annual sales of $ 85 million. PHT had a total of 145 employees. The employees are very valuable to PHT due they are the ones who have to advise the customer, sell the vehicles and repair them. But it is hard to keep them al motivated. As said by Howard Hakes; â€Å"It’s people who give us our biggest successes as well as our biggest challenges†. The most important is to get all the employees in the same direction, to reach the companies goals. For PHT there are two important things, that both the manufacturers and the customers are happy. PHT is divided in five departments, who are reporting directly to the dealership manager, namely: a sales department, and service department, a body shop department, a parts department and a Finance and Insurance department. The departments are managed as profit centers. Within this profit centers there are different performance measurement and incentive systems. First the performance measures and incentive systems that apply to all the departments will be discussed. Than the Sales and Service department will be discussed separately. All the bonus plans within the sales department start from one. At PHT, most employees’ variable incentive pay increases linearly with performance, however performance is defined; that is, the higher the performance, the larger the bonuses that are paid.

An Analysis of Mark Sloukas Argument on the Lack of Humanities in American Education

An Analysis of Mark Slouka's Argument on the Lack of Humanities in American Education In â€Å"Dehumanized: When Math and Science Rule the School†, Mark Slouka addresses the lack of humanities in American education curriculum, in contrast to the overwhelming focus on math and science. For the educational system, this translates as an imbalanced approach to teaching students how to think creatively and authentically. â€Å"†¦the problem today is disequilibrium. Why is every Crisis in American Education cast as an economic threat and never a civic one?† (37) While Slouka certainly uses many rhetorical techniques throughout his article to criticize the focus on math and science in American education, this might be the most striking one. Why an education recovery automatically equals to an economy recovery? Why doesn’t the public see a progress in education as a progress in the student’s ability to think more creatively or to analyze problems more critically? Slouka suggests that we pay less attention on educational crisis as a ‘civic threat’ because: â€Å"we don’t have the language for it. Our focus is on the usual economic indicators. There are no corresponding â€Å"civic indicators,† no generally agreed-upon warning signs of political vulnerability, even though the inability of more than two thirds of our college graduates to read a text and draw rational inferences could be seen as the political equivalent of runaway inflation or soaring unemployment.† (37) As Slouka stated, economic crises are quantifiable, while civic crises are usually not and therefore, there is an underwhelming focus on humanities in the education system. By ‘civic indicators’, Slouka refers to the signs that help pointing out troubling issues that could impose disastrous consequences on the human values of the citizens in the country. In Slouka’s sense, civic indicators could also refer to the degree of democracy in the economy. Slouka argues that â€Å"Political freedom, whatever the market evangelists may tell us, is not an automatic by-product of a growing economy† (36) Through this claim, Slouka is trying to convey to us that a developed economy does not automatically result in high level of political liberation. Thus, in order to solve this issue, the politicians should place more importance on humanities in education and let the ‘human’ aspects of the students grow along with their quantitative skills that could potentially drive economic output. Humanities can help us achieve this middle-ground and enhance as well as liberate the student’s political standpoint because humanities, unlike math and science, teach us â€Å"not what to do but how to be.† (37) But aren’t there not enough warning signs of civic crisis out there, not enough to motivate the politicians and the governmental board of education to start gearing the country’s education system towards humanities? Several times in Dehumanized, Slouka points out concerning issues due to the lack of humanities in schools. He mentions Brent Staples, from New York Times, who claims that â€Å"the American education system is failing â€Å"to produce the fluent writers required by the new economy.† (34) The Education Commission of the States published a report saying that â€Å"state and local leaders are realizing that the arts and culture are vital to economic development† and several states have even â€Å"developed initiatives that address the connections between economic growth and the arts and the culture†. (36) Moreover, the embarrassingly low voter turnout in the recent years can also serve as a strong ‘civic indicator’ of the diminishing knowledge or focus the younger generations placed on the policies and programs that are adopted by the government. Too many members of society are ignorant to the significance of their involvement in the political arena. The lack of knowledge stems from the lack of information received in the educational process. It is in the area of the humanities that the individual gains an appreciation and understanding for their role as a citizen in a democracy. Even with all these reasons, the politicians still decided to turn a blind-eye on the importance of the humanities and continued on their quest to produce economically-beneficial worker-bees. American politicians are obsessed with maintaining America’s position as the world economic leader. Thus, they would not stop pushing the education curriculum towards math and science, because they are the subjects that have the most obvious potential in growing the economy. â€Å"Ah, Singapore. You’ll hear a good deal about Singapore if you listen to the chorus of concern over American education. If only we could be more like Singapore. If only our education system could be as efficient as Singapore’s.† (35) Slouka is annoyed by America’s unreasonable attitude in comparing its own education system to that of Singapore. Singapore’s education system is well-known for its heavy focus on math and science, in which Slouka views as â€Å"obsessive, exclusionary, altogether unhealthy.† (38) He uses a slightly mocking tone in the quoted paragraph above to imply that American should be focusing on improving its own in what he believes, broken – education system instead of trying to get ahead of the others. Slouka is convinced that the reason that the American education system overlooks the crucial role of humanities in developing the nation is not because of the shortage of civic indicators. However, even with plenty civic indicators, politicians are still much more attracted to quantifiable measures and the false pride that comes with America triumphing over another country’s economy. One would hope that the appreciation of the humanities and the corresponding civic indicators becomes a reality for more people. â€Å"The humanities, in short, are a superb delivery mechanism for what we might call democratic values. There is no better than I am aware of.† (37) Slouka believes that those who can grasp the concept and comprehend the condition of the nation by paying attention to the civic indicators and the humanities are people who are beginning to realize and truly understand the world around them. If American people are to ever fulfill their dreams of a true democracy, then it is imperative to break away from the hypnotic grip this capitalist system has upon us.

Alcohol Abuse Essay Example | Topics and Well Written Essays - 500 words

Alcohol Abuse - Essay Example The marital conflict is common in the family where alcohol is abused. Conflicts arise due to mismatching of goals and aspirations. The spouse of the person who abuses alcohol feels like isolated. Initially, dialogues between them generate small trifles but soon take a shape of major conflicts. A person with alcohol abuse becomes less and less tolerant toward other family members and resorts to violence frequently. Often, children suffer most. Aggressive behavior becomes routine. If the person with alcohol abuse does not realize this in time, marital relationship may be broken off completely (Alcohol Problems in Intimate Relationships 2003). Alcohol abuse causes strain in social relationships too. Such persons often fail to act on its obligations as per the normal adult. The person becomes socially less active and feels more secured in their alcohol consumption. Any socialization process is strengthened through mutual cooperation and communication but that falls back with the person involved with alcohol. Apart from violence, other issues that start surfacing in the life of a person who indulges into alcohol abuse are economic insecurity, jealousy, infidelity culminating into divorce (Alcohol Problems in Intimate Relationships 2003). Past experience has a significant impact on the current behavior. Widom et al. (2001) cites about the study done by Ireland and Widom on 908 children with legally proved abuse and another group of 667 children without any abusive histories. The study was to find out whether childhood victimization was resulting into alcohol related abuse during adult age. The study did conclude that in case of females alcohol abuse during adult age was related to the childhood victimization; however, same study also concluded that childhood victimization in case of males was not causing alcohol or other drug abuse. A follow up study also came to the same conclusion. The authors further argue that physical or sexual

Aberdour Rocky Shore Essay Example | Topics and Well Written Essays - 500 words

Aberdour Rocky Shore - Essay Example The report will be aimed at addressing certain issues regarding the analysis of the information obtained through the collected data. Comparison between the Zonation Patterns of Site A and Site B Site A and Site B do not appear to have similar zonation patterns. For example, at a vertical height of 4.79 m above the water line at Site A, the % cover statistics for orange and grey lichens are 5 and 30 respectively. Above 4.82 m from the water line at Site B, the % cover statistics for orange and grey lichens are 5 and 5 respectively. Hence, the scope of symbiotic colony of fungi and algae is limited at Site B. Again, % cover of fucus vesiculosus in Site A at .83 m above the water line is 30 while that in Site B at the same height is 10. Site B, therefore, appears to be less habitable by the seaweed population. This can be suggestively explained by topological variations. Rock structures in Site B appear to be more rugged, hence there are greater tidal activities in the splash fringe lev el. This might have given rise to a washing mechanism that created different zonation patterns in Site B as compared with Site A. Differences between Exposed and Sheltered Shores In the exposed rocky shore, splash zones are large and there is maximum splashing from due to the waves. The area is dominated by organisms which can cling on tightly (for example, limpets and barnacles).

Church-State Relations in Western Societies Essay

Church-State Relations in Western Societies - Essay Example Hence, such influence may impact on the development of Muslim communities and practices. Post 9/11, however, such influence has metamorphosed to interference even in religious and social organizations and institutions so much so that the Muslim communities in these states feel discriminated not only due to the differences in treatment as against the majority community but also as against treatment meted out to other minority groups such as the Sikhs and the Jews. Anti-terror legislations give law enforcement agencies sweeping powers to inspect individuals, organizations and institutions making members of the Muslim community feel insecure and marginalized. Coupled with other interference in cultural practices such as the wearing of hijab by Muslim school girls, the heat of the state's interferences in their exclusive domain has alienated the community to an extent where it has become difficult to gauge the feelings and intentions of a patriot from a paranoid (Jocelyne Cesari, p65). In a climate dominated by fears of international Islamic terrorism, an oscillation in French public policy between including the diversity of Muslims and favoring specific tendencies has shaped the state organization of Islam (Jocelyne Cesari, p73). Also, different countries in Europe have different opinion and attitudes on Islam. ... Also, different countries in Europe have different opinion and attitudes on Islam. Germany, Britain, and Spain recognize Islam. But some countries like France do not recognize Islam and do not have any Islamic institutions like school in their country. On the whole, the attitude is one of disapproval and discouragement where Islam is concerned. One study conducted by Cornell University in 2004 revealed that 44 percent of Americans surveyed were not opposed to the restriction of certain basic civil liberties in the case of Muslims (Jocelyne Cesari, ch3). Muslim communities, in particular, are currently subject to unprecedented levels of intervention and regulation by the British State. There has been deepening of the 'moral panic' about those allegedly 'in' but not 'of' the West. (Jocelyne Cesari, ch4). Muslim Bureaucratic and parochial leaders Muslim community leaders have invariably been lay leaders and not, strictly speaking, qualified or qualified religious leaders. Their authority is largely drawn from a cultural capital that overlaps with traditional leadership. They may or may not be literate and their nomination in the bureaucracy and religious hierarchy may depend on their popularity ((Jocelyne Cesari, p62). Mismatch in the leadership does not augur well for any community for developmental purpose. Also, unqualified parochial leadership often tends to generate more heat than light. In such environment, it is difficult to objectively work towards progressive goals. The governments in western nations ask for capable and coherent leadership. In western states, the church has played pivotal roles because of qualified religious leaders and capable corporate leaders. In the United

Personal writing Essay Example | Topics and Well Written Essays - 1000 words

Personal writing - Essay Example In contrast, the lives of the two main protagonists were ended in such a pitiful and tragic event. To wit, Romeo drank the mortal drug from an Apothecary of Mantua while Juliet stabbed herself to death by using Romeo’s dagger. Before drinking the fatal drug, Romeos sadness made him to say, â€Å"Here’s to my love! O true Apothecary! / Thy drugs are quick. Thus with a kiss I die† (Shakespeare 5.3.119-120). Such was the most valiant act I have ever known that a human could possibly do because of love. To die for the person who is considered as your life. On the other hand, Juliet upon knowing the death of Romeo declared, â€Å"Yea, noise? Then I’ll be brief. O happy dagger! / This is thy sheath; there rust, and let me die† (Shakespeare 5.3.169-170). Indeed, the power of love can make us irrational sometimes. Such was Romeo and Juliet’s actuations in the novel. In relation, some critics have persistently argued that these two irrational acts were the ruthless fruit of their everlasting love. On the contrary, there are few who have contended that the heartbreaking moment was exacerbated by their family duel. This circumstance has limited their respective freedom to express love and affection with each other. Consequently, since the first introduction of this novel in 1595, there have been many arguments given just to provide an explanation of who was most to blame for their death and was it proper to impute that blame on such characters. Moreover, a number of avid readers and audiences suggested that the older generation was the one guilty and not the youngsters. Surprisingly, others have pointed out that the terrible death of Romeo and Juliet was attributed to the acts of Friar Laurence, the Franciscan priest who has been loyal to the central male character. In bizarre cases, even the two lovers have been singled out for blame. Despite these various facts,

Masco Corporations Strategic Planning Case Study

Masco Corporations Strategic Planning - Case Study Example The company has successfully developed its product lines for faucets by establishing faucet manufacturing units with advanced business model. In 1986, Masco Corporation developed its vision statement, which reflected its desire to become "Procter & Gamble of consumer durables" (Harvard Business School, 1998). The very vision statement has propelled the company to diversify its business into other consumer durable goods. Alongside, the company has also extended its tentacles to enter the market of oil-field equipments, drilling tools and transport related products like gear shift levers, engine exhaust system etc. The company has even restructured its organizational structure and implemented other methods to reduce its overall cost of production. However, the primary obligation of the company is to enhance its research & development, and manufacturing ability so that the above stated concerns are addressed to. For acquiring technological breakthrough, the company has entered into contracts with research firms like MTI. For optimising the productivity of each manufacturing division, the company has developed formal organiza tional chart aimed at facilitating communication and exchange. In order to reduce the cost associated with its R&D various cost reduction programs were undertaken. This coupled with innovative working procedures and methodologies have helped the company to produce high quality innovative products at a lower cost. Masco's resources The resources of Masco Corporation can be categorized into two types i.e. tangible and intangible. Since its inception, the company has been constructing its manufacturing units in numerous locations that produce a wide range of consumer durable products. This attest the fact that the company is well equipped with necessary plants, machineries, inventories etc. Its intangible resources include its expertise in metalworking. The company has a sound experience in technology, driven by proficient technicians that constantly strive to design and create new products. With its existing resources, Masco can easily enter the $14 billion household furniture industry. The company has already curved out a niche in the mind of its customers by virtue of its quality products. Hence it is expected that the products manufactured by the company will find a ready acceptance. Another vital resource of the company is its high profitability. The company can use its retain-earnings for investments purposes in the furniture industry. Masco's Strategy for entering the furniture industry Before entering the furniture industry, Masco Corporation must implement only those strategies that match with the organizational structure and compatibility. It is of paramount importance for the company to analyze the internal and external factors. The internal factors include the strength and weaknesses of the country whereas the external factors include Porter's five forces of competition and macro-environmental factors like economy, demography, legal etc. Only when the company has successfully scanned these factors, it will develop its strategy focusing on particular areas.

Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Assignment

Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Dialogue - Assignment Example 3. Logical: The logical dimension as suggested by the author incorporates the business processes, the information flows and the technology components within the organization. It is important for the organization and the employees to understand their business processes to foster good relationships with the customer. A touch map is an illustration that depicts all kinds of interactions that take place between the company and its customers. Its foundation is laid on the basis of various customer segments and is a reflection of the customer’s perspective. It aims at enabling the organization to maximize customer value by catering to customers differently. The touch map addresses the Logical experience dimension. 1. Use a flexible opt-in policy: through this policy the customer is prompted if he wants any communication from the firm or now. The customer should be given the opportunity to decide if he wants the firm to communicate to the extent of how much communication does he want from the firms end. 3. Tread cautiously with targeted Web ads: It is important to be cautious while targeting web ads. Be aware of customer’s informed consent on this matter if you want behavioral targeting to succeed. 5. Create a culture based on customer trust: Cultivate a culture of customer trust within the organization. If the employees know that customer’s privacy is to be protected, it will become second nature to them and they would be very cautious about dealing with customer information. 6. Remember: you are responsible for your partner too: Make sure that suppliers, vendors and distributors associated with you also respect your customer’s personal information if you are sharing it with

Protecting Trade Secrets Essay Example | Topics and Well Written Essays - 500 words

Protecting Trade Secrets - Essay Example There is reference to ‘reasonable’ in terms of the enforcement of the restraint, with direct bearing upon the protection of the company’s interests, being the clients and trade secrets of that business. The concept of restrictive covenants placed upon an individual has a long history, with legal case references being made as far back as the 17th century where a judgment was passed by Chief Justice Coke that an individual cannot bide himself not to use his trade generally. In 1711, a legal case; Mitchel v. Reynolds, mention was made in favor of the law, but against free discretion. Thus the law stipulated from these early times, that if a clause of restraint is unreasonable, it can be seen as void. Specifically pertinent to individuals; is a term known as the ‘blue pencil test’ which was defined in a 19th century English case namely, Nordenfelt v Maxim Nordenfelt Guns and Ammunition Co. Ltd [1894] AC 535, here elements of a contractual agreement can be enforced legally were reasonable, and the portions that had elements of illegality would be stricken from the agreement (via the scratching out of wording with a blue pencil), this would include individual words that make the clause excessively wide. Having dealt with the a general overview of legal descriptions and definitions of restraints of trade affecting the individual, one has to move on to the subjective viewpoint of the individual that is presented with such a restraint of trade within their offer of employment via their employment contract. Ultimately the individual has to make the decision of accepting or declining the contract, this decision must be made knowing that the restraint can be void if the clauses are worded in a fashion that causes the restraint to be too wide. However if directly relating to the business or company’s clients or trade secrets and the

Future Worlds Essay Example for Free

Future Worlds Essay I think future worlds will change earth entirely; there will probably be teleports and other, various new machinery that could revolutionize the way humans live and survive. Working may be a thing of the past if Robots start taking shape. Various kind of medical advancements might change how long we can live for; eternity might be possible in years down the track, that would make earth very crowded and we humans possibly would have to move planet and inhabit another land and environment, this could also make us evolve and we might need skills like wings or gills to help us survive the new living conditions. Other forms of life might be on other planets and cross breeding between ‘alien’ and ‘human’ might have an effect on the physical and mental changes of humans. If life down the track ends up like how it is stereotyped, then hover cars and flying cars might be the way we transport. Food might also be different, due to the fact that we are killing off animals as a source of meat. Plant life might also die off due to those same reasons. Another possible outcome in the future is the ice caps could melt, causing humans to become water bound, this could either wipe us out, or we could maybe adapt to these changes and change the way we can survive the new prominent element. War could also be another way the world is changed, as much is it is a horrible thing, it could help out thinning the numbers of humans populating earth. War could also make people in general poorer, which might stop the rapid growth in technology. After a war, lots of jobs would become available to repair, make or farm new things to help things improve and to regenerate growth in the world. The downside to wars is, smaller countries could be over run, many people die, families lose loved ones and people are forced to live with such vivid memories while fighting. The way the world is, really does depend on how us humans can maintain earth’s natural resources and how much the technological advancements can improves or hinder the way the world develops. Technological advancement to nuclear warfare could put an end to the world all together, Australia alone has 23% of the world nuclear power, if sold to the wrong people, the world could be gone or heavy mutation could occur, changing life form. A future world, at the moment is really just your imagination, there is very little knowledge of what the world will do, is there really a god? Will there be an Ice age? No one can really know for sure just yet, it is all an assumption and what you think in your own head.

Gatorade - Marketing Project Essay Example for Free

Gatorade Marketing Project Essay The Gatorade Company makes the world’s leading sports drink. In part, this is due to its ubiquitous marketing strategies that can be seen almost everywhere. Gatorade is the official sports drink of the NBA, WNBA, MLB, NHL and MLS. It is also the official sports drink of the NFL and has become part of a famous tradition, the â€Å"Gatorade Dunk† where the winning athletes of the Super Bowl empty the Gatorade cooler over the coach. Gatorade has also been advertised by some of the greatest athletes in history; from Serena Williams, to Peyton Manning, to Olympic gold medalist Usain Bolt, to probably the most famous endorser in NBA great Michael Jordan. Gatorade makes several products including the G series which consists of pre-game, thirst quencher and post-game beverages. There is also the G Series Pro which consists mainly of sports nutrition products. Then there is G Natural which contains more natural ingredients. The Gatorade Company also makes Propel Fitness Water. The Gatorade Company was not always such a large company nor was it created by an existing beverage corporation. It was created as a necessity by the team in which it’s named after: The University of Florida Gators. Gatorade was created in 1965 by a team of five scientists led by Dr. Robert Cade. The beverage was created to improve the athletic performance of the university’s football team. When more than a dozen of the players had fallen sick due to dehydration from the intense heat and training, the scientists researched dehydration and what the body loses during immense activity. They found out that sugars, salts and minerals were required to hydrate the human body after immense physical activity; water alone was not enough. They created an electrolyte-carbohydrate drink and supplied it to the athletes. The results were phenomenal. The Gators were able to outperform their rivals, especially in the latter half of the game where exhaustion seemed to cripple their opponents. The Gators went on to win their first Champion ship and soon after Gatorade was adopted by other sports teams. Supplying the beverage became more and more difficult for the scientists as demand increased, and after failed attempts to commercialize it, Stokely-Van Camp acquired U. S. rights to the drink and Gatorade Inc. was incorporated in Florida in 1967. After much success, the coach of the Florida Gators suggested the winning formula to the coach of the Kansas City Chiefs. The Chiefs were impressed and used throughout the entire season culminating with a Super Bowl victory. Much of the growth of the Gatorade Company occurred when it was acquired by Quaker Oats, which bought Stokely-Van Camp for $220 million in 1983. It was under Quaker Oats that Michael Jordan, who was arguably the most famous and fast rising athlete at the time, became the celebrity spokesperson for the company. Sales skyrocketed and Gatorade was once again the leader as the sports drink market grew to $1 billion by 1994. Also during its ownership by Quaker Oats, the product went global. It was and continues to be sold in numerous countries and several continents successfully. It also expanded its product line to include more flavor varieties. Towards the end of the 1990’s the sports drink market grew to $2 billion. With its consistent success, Gatorade continued to launch new products including Propel Fitness Water. In 2000, PepsiCo, a multinational corporation focusing on beverages and snacks, acquired Quaker Oats for $13 billion. It bought over Quaker Oats primarily for the Gatorade brand, which is still one of the corporation’s largest and most successful divisions. Gatorade continued to grow because it renewed its contract with Michael Jordan, campaigned its â€Å"Is it n you? † ad, and also signed a host of new celebrity athletes. Today, Gatorade has over a dozen plants where it manufactures the products it sells and is still the leader in today’s $3 billion dollar sports drink market. Target Market Description The original target market for Gatorade was sports teams. In fact, it was originally only sold to sports teams. It spread from the Gators football team to other Gators teams such as basketball. It then spread to other college sports teams until finally it reached professional teams in the NFL. It spread team to team until it became the official sports drink of the NFL in 1983 and was used by over 70 divisions and college teams. Sales trends increased with the same rapid pace. In the early 1980’s Gatorade led the $200 million sports drink market. Net sales were recorded at $90 million in 1982 and grew exponentially in the following years. By the mid 1980’s net sales were recorded at $170 million. During the latter half of the 1980’s Gatorade marketed its famous Gatorade is Thirst Aid for that deep down body thirst, this along with televised adds, strategic placing of the product on sidelines during big games and a growing sports drink market raised net sales to nearly $900 million by the end of the decade. The demographics of the Gatorade G Series target market: * Traditionally active males, aged 18 to 25. They can be students, just starting their careers, or well established. * They grew up idolizing many different sports athletes and teams, which still have an influence. * They make a very wide variety of incomes because Gatorade is inexpensive. It could be anywhere from $10,000 to $60,000. * Education could vary also, most have at least high school level education and some have college or above experiences. * These types of consumers may also be interested in other sport-related clothing and accessories. They may be interested in terms such as jerseys, hats, shoes or anything that will show off their allegiance to a team, sport or player. * The G Series core target is the 13- to 17-year-old high-school athlete, while G Series Pros target is the 16- to 24-year-old who is in the business of being athletic, whether as an elite athlete or personal trainer. A more detailed look at the MRI report gives a great glimpse into the target market for the sports drink industry. As highlighted in the index, 18-24 year olds are the core target market. With an index of 174, that means 74% of that age range are more likely to drink sports drinks. Moving further up the age range, 18-49 year adults provide a tremendous opportunity for this market. As highlighted by their percent down (which indicates the percent of those persons out of everyone that consumes a variable), 78. 2% of the total population that drank sports drinks were of that age group. Capturing the teen consumer has been identified as a priority for the brand, with the CMO of Gatorade, Ms. Robb-OHagan, conceding that teens thought the brand was dated. Last years shift to G was meant to grab their attention. With that accomplished, she said, the brand has been working with teens to test and promote the new products. Through May, a mobile locker room is making its way to high schools, showcasing the G Series products. What were focusing on this year, from a marketing standpoint, is making sure that the high-school athlete understands the G Series, understands the three-part series, Mrs. Robb-O’Hagan said. If we land that strongly with the teen consumers, we have a lot of opportunity. A Reporter Report is complete with explanations of key numbers. Please note that all the numbers are based on the 2009 Fall MRI study, and that the projected numbers (000) are expressed in thousands. (Appendix A). Market Trends and Macro Forces According to the Beverage Marketing Corporation, the sports drink industry has actually shrunk in sales by 12. 3% from 2009. Considering that Gatorade holds over a 70% market share of the entire sports drink market, they saw losses in gallons produced by 15. 5% in that same year. In a more local look at the market, from 1986 to 2009, the geometric growth of the industry in America has been 11. 62%. However, considering the great growth for the first 19 years of its existence from 1986 to 2005 of 14. 3%, this number might be misleading. A more accurate picture can be painted by using the last 5 years, letting the state of the economy be fully reflected in growth. In this new scenario, the growth is at -. 27%. Gatorade markets not only to the athlete, but to the casual drinker as well: construction workers, restaurants, and families for dinnertime. Sales records for the sports drink brands for the year 2009 and 2010 are available in the Appendix B. Market Trends Changing Needs Gatorade being a sports drink primarily focuses on the needs of the athletes. The researchers believe that the athletes are looking for pre and post workout drinks. The average consumer is already consuming during the before-and-after occasion, said Sarah Robb-OHagan, chief marketing officer at Gatorade. Different consumers have different nutritional needs on game day vs. training days. What weve seen as weve developed these products is different consumers mixing and matching their own regime to meet their needs. In addition, in order to build long term brand loyalty Gatorade is focusing on target high school students between the ages of 13-17 years. What were focusing on this year, from a marketing standpoint, is making sure that the high-school athlete understands the G Series, understands the three-part series, she said. If we land that strongly with the teen consumers, we have a lot of opportunity. What are also sparking the changing needs in this market trend are consumers increasingly focusing on their health. They are conscious about the effects of beverages on their own bodies. According to Mintel, a consumer packaged goods monitoring service, some of the product areas with the highest growth were in the sports and meal replacement categories, which place a greater emphasis on nutrition. More beverage companies are focusing their attention on adding new nutritional benefits to their new products, promoting a product’s ability to enhance sports performance. As the consumers are growing increasingly conscious about the contents of the sports drinks and the needs of the athletes are changing, so is the change in formulations of sports drinks. It is getting even more complicated. Sports nutrition companies are looking at low glycemic sugars as functional sugar systems to enhance endurance in certain products. These include newer functional sweeteners, such as isomaltulose and trehalose. Gatorade has risen to this challenge of balancing innovation with market needs. Beverage World selected Gatorade as the Winner for Brand Reinvention when it released the G-Series which includes the three products: Prime, Perform and Recover for before, during and after work out respectively. Macro Forces There are many macro forces that affect the sports drink industry. Among the most toxic is the current state of the economy. As we have discussed earlier, the poor spending power of consumers has shifted demand to less expensive alternatives, such as water or vitamin infused drinks. As the recession begins to lag into the next year, the sports drink industry can expect sales volume to remain at current levels. Given that the U6 rate (the most comprehensive form of unemployment that combines both unemployed and underemployed) is at 17%, discretionary income will continue to be a hindrance on this industry. While our competitor analysis is fully developed in the coming sections, it should be pointed out now that competition plays a significant role in this industry’s macro forces. Currently, there are two main competitors, Gatorade and Powerade, or Pepsi and Coke, respectively. Unfortunately there is no room for consolidation in this domestic saturated market, so the competitive battles that spur between the two eat away at costs and sales. A recent example comes from a lawsuit between these two companies. An article in the Beverage Industry relating to the industry issues reported a clash between Coca-Colas Powerade and Pepsi-Colas Gatorade on a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a drag race between horse-drawn carts, one of which was carrying 10 bales of hay and the other 50. The message was that 10-calorie Option allowed the 10-bale horse to win the race over the 50-calorie competitor. The lawsuit argued the ad sent the message that Powerade was more effective as a sports drink, as well as containing fewer calories. The matter was resolved in a matter of days, with Coca-Cola agreeing to modify the ad. Such trivial pursuits between the two are costly to the industry and companies themselves. In addition to the direct competitors, sports drinks are facing increased competition from bottled water like Vitamin Water and coconut water and nutritional drinks like skimmed milk and chocolate milk for hydration and nutrition. Coconut water, skimmed milk and chocolate milk are easy to produce and provide natural health benefits compared to the artificial electrolytes in popular sports drinks like Gatorade. While health concerns have had positive effects on the industry, there are also some negatives as well. A new study done by researchers at The University of Iowa suggests that the sports drink Gatorade erodes teeth faster than a carbonated soft drink. I dont think everybody realizes how erosive these things are, especially Gatorade and Red Bull, Leslie A. Ehlen, a student at the University of Iowa School of Dentistry tells WebMD. People need to be aware that all sorts of beverages can be causing dental erosion. Of course, this leads right back to another macro force in regulator procedures. Although in know will health issues like this loom over the industry’s ability to sell their products, the F. D. A (food and drug administration) can certainly dampen sales volumes if need be. The F. D. A has recently banned production of Four Loko as it the combination of caffeine and alcohol mix is extremely dangerous.

Modern Day Technology Overview

Modern Day Technology Overview Misty F. Brown  Ã‚   Consumerization of IT Progresses in cell phone technology, operating frameworks, security, and applications can to a great extent be credited with beginning the movement known as consumerization of IT, or (CoIT). Despite the fact that consumerization is regularly connected with the capacity to use ones by and by possessed cell phone for business utilize, it goes past that to incorporate the utilization of any customer innovation in a business setting. In this manner, the issues that CoIT can convey to the table are more intricate than may show up at first look, however the extent of the pattern empowers plenty of positive business results too (Crook, Hopkins, 2013). Mobile Application Explosion While a few organizations have just started to investigate the business advantages of portable arrangements and in this way may assess best of breed items that address their necessities, organizations advance along the way likely need a thorough versatile arrangement spreading over every one of these territories: versatile application stage, applications, portable undertaking administration, and versatile substance administration arrangements. Furthermore, an answer that is well coordinated and gave by a solitary seller can have the specialized and business benefits favored by these organizations. For instance, a MEAP stage firmly coordinated with existing portable applications permits less demanding and more complex customization of these applications. Additionally, portable applications nearly coordinated with portable venture administration programming frequently permit more hearty versatile security highlights and expository abilities that may not be attainable through point arra ngements from a variety of suppliers. Likewise, clients as often as possible lean toward a solitary merchant connection for more viable reasons like powerful client bolster and speedier resolutions to cross-arrangement specialized issues or required improvements (Crook, Hopkins, 2013). Cloud Computing Since organizations are packed with representatives with capable cell phones and a high level of solace with utilizing them, portable application enablement ventures have begun in sincere. Organizations are hoping to convey not just applications and substance that their claim representatives can use for portable working however remotely confronting applications to accomplices and shoppers too. Distributed computing is an imperative outlook change that helps organizations leave on these portability extends in an all the more auspicious and savvy way. While in the past numerous innovation ventures required costly framework, usage, and preparing costs, distributed computing evacuates these obstructions by advertising the capacity to get up and running quick, with little in advance venture. Despite the fact that there is a time when the expenses between an on-preface and a cloud organization may level out, regularly, cloud models take into consideration speedier time to organization and the capacity to scale over time two vital components for most portability ventures (Crook, Hopkins, 2013). European Airline The aircraft business is very aggressive and cost cognizant; organizations must continuously take a stab at the most noteworthy consumer loyalty or hazard beat to another supplier. Albeit a portion of the issues that cause client dissatisfaction cant generally be kept away from for example, delays because of climate conditions anything an aircraft can do to diminish avoidable issues and keep clients educated is vital. The carrier seen this portability organization as an aggressive differentiator that would permit carrier specialists to give clients more elevated amounts of administration as a key goal. While the aircraft was amped up for the likelihood of empowering its portable specialists with instruments to enhance both their occupations and the client encounter, there were likewise a few genuine concerns. The versatile applications that the specialists would utilize connection to a few of the aircrafts most imperative and touchy frameworks including takeoff control, flight dat a, and traveler data. Worries around unapproved data remained high priority for the organization. While a portion of the potential negative results could simply be minor irritations, the carrier business holds the potential for intense issues also (Crook, Hopkins, 2013). Before revealing the versatility methodology, it was basic that the aircraft found a way to oversee and control the hazard around the gadgets and applications containing this delicate data. The aircraft realized that having a robotized approach to do as such would be exceptionally essential, having taken in the wasteful aspects of manual ways to deal with cell phone whats more, application administration from a past organization. Since it was not yet prepared to make significant capital or staff interests in versatile administration foundation, the organization felt that a SaaS-based versatility arrangement supplier, for example, SAP accomplice VeliQ offered a convincing approach to plunge its toe in the water and after that scale up as required. Today, the carrier utilizes application administration to refresh and deal with the applications on the iPad and gadget administration for resource/arrangement administration, remote wipe/bolt, and approach administration. The sending of por table venture administration programming conveyed all the positive results accomplished by the portability extend, as it was basic to deal with the potential chance if the gadget was lost or stolen or arrived in the wrong hands. This association trusts that its portable application enablement extend controlled by versatile administration and security programming has given better client benefit and fulfillment, higher rates of client maintenance, and expanded income (Crook, Hopkins, 2013). PBS Coals The key test for PBS Coals focused on an underlying portability organization to give continuous access to business-basic investigation, assembling, and deals data from anyplace whenever. In an industry where unsteadiness is the standard, officials need to ensure they have the most up and coming data whenever to make the best choices for the business. This intrinsic instability of the mining business too powers the organization to search for approaches to guarantee costs remain under control (Crook, Hopkins, 2013). At the point when PBS Coals initially started considering its portability system, the choice to assess SAPs offerings in the space was driven by a need to use the same number of back-end frameworks as could be allowed. As the organization experienced the due persistence prepare, it discovered SAP as of now offered bundled iOS applications for a significant number of the business forms it needed to prepare, and different applications PBS Coals required were arranged. Likewise, the capacity to use the SAP Mobile Platform for other custom necessities was essential as was having the capacity to get a cell phone and application administration arrangement from one supplier (Crook, Hopkins, 2013). PBS Coals discovered joining forces with SAP spared time and cash in the following ways: Saved noteworthy improvement exertion by utilizing a few SAP portable bundled applications. Reduced mix time and many-sided quality by utilizing the prescribed procedures of a confided in supplier. Helped the administrators who utilize these applications in their everyday employments feel that they can settle on better choices quicker (Crook, Hopkins, 2013). Verizon Verizon began offering managed versatility game plans in 2008. Meanwhile, Verizon intentionally solidified SAPs item into its client game plan. Verizon first joined together with SAP to use the SAP Afaria course of action; starting now and into the foreseeable future, Verizons answer has stretched out to consolidate SAP Mobile Platform for application progression. Verizon at initially picked SAP therefore of its experience and adaptability. According to Verizon, SAP offers the item convenience and capacities that make up the fundamental bits of its transportability game plan and moreover the cloud-based establishment perspectives that give customers versatile course of action models. SAPs cloud-based techniques enable Verizon to pass on and administer answers for customers with viability especially related to course of action and game plan fortification. Verizon believes the experience and reach of SAP help fortify its managed movability course of action, not simply in light of its value, but furthermore by broadening their customer reach (Crook, Hopkins, 2013). Mobility Paradigm Transportability is a champion among the most troublesome enlisting designs that the endeavor has expected to oversee in a long time. From setting aside the opportunity to assemble a far reaching versatile profile to creating application and security necessities over the organization, making a convenient technique is not a fundamental undertaking. Notwithstanding the numerous choices organizations need to work through in building up a versatile endeavor procedure, the efficiency change alone will rapidly profit ventures. With the unlimited exhibit of specialist co-ops and items in the market, endeavors must set aside the opportunity to comprehend the full extent of their portability needs first or hazard making foolhardy specialty item choices. The items and arrangements an undertaking picks must develop with its needs and supplement inside skills. While each organization must survey how its own necessities adjust to any one merchants items and administrations, the capacity to work w ith one supplier crosswise over a large number of these requirements will be seen by numerous clients as a convincing approach for the long-haul (Crook, Hopkins, 2013). References Crook, S.K. Hopkins, S. (2013). Sap enterprise mobility: bringing a cohesive approach to a complex market [PDF file]. Retrieved from iui course library.

Big Changes With Minor Oversight Essays -- Social Media

One of the significant figures in human history the scientists Charles Darwin once commented, â€Å" In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed †(qtd.12most.com). This implies that success comes with collective efforts and using imagination. Similarly in order to have beneficial effects on something it is necessary to understand its interpretation. In the case of social media, it can be said that some people misunderstand its role in today’s life. Presently users live in new era of social media. As the role of the social media expanded and changed the view about connection, people started to change their pre historical habits and daily lives. Still some people argue against it. In the article â€Å"Faux Friendship†, William Deresiewicz asserts, that today people tend to make a lot of friends, without deep understanding of virtual sense of friendship and that representation of a real friend exti nguished. Author emphasizes the negative effects of social networks in human friendship. He explains how social networks have changed the view about friendship and how image of friendship has gradually transformed into a new form. Even though the tone of the article was negative towards social media, the initial purpose of the social media was not to change the meaning of friendship. It was used to post some information for the public, to get and transmit messages and exchange software (Rosen 189). Now, social media helps people to stay connected, to be informed (about current events), and to share their ideas. Despite the people’s misuse of the social media that could contribute to negative consequences, it plays a major role in the evolution of interpersonal relations of human be... ...macy.† TED.com. Nov 2009. Web. 05 March 2012. Callaway, Janet. â€Å"13 Great Social Media Quotes.†.Janetcallaway.com. n.d. Web. 20 March 2012. Deresiewicz, William. "Faux Friendship." Utne Reader: Alternative Coverage of Politics, Culture, and New Ideas. The Chronicle of Higher Education. n.d. Web. 11 March 2012. Park, Ryan. â€Å"Top 50 Social Media Quotes and Social Networking Quotes.† Theadventurous500.com. February 2012. Web. 20 March 2012. Shirky, Clay. â€Å"How Social Media Can Make History?† TED.com. June 2009. Web. 07 March 2012. Shirky, Clay. Cognitive Surplus: Creativity and Generosity in a Connected Age. New York: The Penguin Press, 2010. Print. Turkle, Sherry. Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books, 2011. Print. Thoreau, Henry. â€Å" Henry David Thoreau Quotes.† Brainyquote.com. n.d. Web. 20 March 2012. Big Changes With Minor Oversight Essays -- Social Media One of the significant figures in human history the scientists Charles Darwin once commented, â€Å" In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed †(qtd.12most.com). This implies that success comes with collective efforts and using imagination. Similarly in order to have beneficial effects on something it is necessary to understand its interpretation. In the case of social media, it can be said that some people misunderstand its role in today’s life. Presently users live in new era of social media. As the role of the social media expanded and changed the view about connection, people started to change their pre historical habits and daily lives. Still some people argue against it. In the article â€Å"Faux Friendship†, William Deresiewicz asserts, that today people tend to make a lot of friends, without deep understanding of virtual sense of friendship and that representation of a real friend exti nguished. Author emphasizes the negative effects of social networks in human friendship. He explains how social networks have changed the view about friendship and how image of friendship has gradually transformed into a new form. Even though the tone of the article was negative towards social media, the initial purpose of the social media was not to change the meaning of friendship. It was used to post some information for the public, to get and transmit messages and exchange software (Rosen 189). Now, social media helps people to stay connected, to be informed (about current events), and to share their ideas. Despite the people’s misuse of the social media that could contribute to negative consequences, it plays a major role in the evolution of interpersonal relations of human be... ...macy.† TED.com. Nov 2009. Web. 05 March 2012. Callaway, Janet. â€Å"13 Great Social Media Quotes.†.Janetcallaway.com. n.d. Web. 20 March 2012. Deresiewicz, William. "Faux Friendship." Utne Reader: Alternative Coverage of Politics, Culture, and New Ideas. The Chronicle of Higher Education. n.d. Web. 11 March 2012. Park, Ryan. â€Å"Top 50 Social Media Quotes and Social Networking Quotes.† Theadventurous500.com. February 2012. Web. 20 March 2012. Shirky, Clay. â€Å"How Social Media Can Make History?† TED.com. June 2009. Web. 07 March 2012. Shirky, Clay. Cognitive Surplus: Creativity and Generosity in a Connected Age. New York: The Penguin Press, 2010. Print. Turkle, Sherry. Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books, 2011. Print. Thoreau, Henry. â€Å" Henry David Thoreau Quotes.† Brainyquote.com. n.d. Web. 20 March 2012.

Major Problems in Mexican American History by Zaragosa Vargas :: American Citizenship Equality History Essays

Major Problems in Mexican American History by Zaragosa Vargas Vendidos or the sold out ones by Luis Valdez is an enlightening film about the Mexican struggle for survival in the United States. It is thought provoking and challenges the viewer to question some of the history and values that American education has engrained into our lifestyle. Although, the film is only about twenty-five minutes long, it is packed with symbolism and information about the Mexican history in the US. In particular, the film explores the Mexican identity issue. The film opens with Amano Sancho who invites us to look at his shop when Ms. Jiminez walks into the door looking for the perfect Mexican model to take to a governor’s dinner. Sancho is excited to see a Chicana in his store but when he pronounces her name in Spanish she is quick to correct him. Ms. Jiminez she responds in an English accent. This scene has a lot of meaning because we gather that she was assimilated to the Anglo culture. She does not want to associate with her Mexican roots. She insists on being a proper American representative, but she is looking for a Mexican model during her lunch break. She presents Sancho with some stipulations he must be a Mexican she states, "But this one is too dark. I’m looking for a beige one." This is yet another indicator of the detachment Ms. Jimenez has from her culture. I believe she wants a light Mexican so that he can he can be versatile and mix in with the crowds. In Major Problems in Mexican American History by Zaragosa Vargas, we learn that Mexicans struggled to be considered American citizens. Even with the seizure of their lands and the Treaty of Guadeloupe Hidalgo Mexicans were still mistreated and abused simply because of the color of their skin. Mexicans learned that it was in their best interest to try to adapt to a new environment. As a result many tried to marry Spanish men or marry men of a higher social-economic status. There is a belief that white means money, so if you can’t marry a well-off man than you must lighten the race. Ms. Jimenez in Los Vendidos, was a light woman herself and made the transition into the white world a lot easier than one of her darker ancestors perhaps. When Sancho states that she likes a little milk in her coffee he is not only referring to the lightening of the race, but he also talks about her admiration of the American culture.

Descartes Proof of God Essay -- essays research papers

Rene Descartes’ arguments in â€Å"Meditations on First Philosophy† are questionable to exactly how valid and sound they really are. His proof for the existence of God in the fifth meditation is an example of one of his invalid and therefore unsound arguments.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the meditations Descartes refers to clear and distinct ideas. Descartes first introduces doubt to the reader by saying that one cannot trust these clear and distinct ideas. â€Å"I have noticed that the senses are sometimes deceptive; as it is a mark of prudence never to place our complete trust in those that have deceived us even once.† (Descartes, 60) He introduces doubt through the senses, dreams, and through the possibility of an evil genius at work. For instance he states that â€Å"There is no sure sign that I can tell that I am awake. If there are no sure signs that I can tell that I am awake then there is reason to doubt I am awake. Therefore there is reason to doubt I am awake.† (Descartes 60)This is how Descartes shows that we may be dreaming even though during these dreams we can experience authentic truths. He also he goes on to state that, â€Å"If there is reason to doubt that I am awake then there is reason to doubt that I am sitting by the fire. So then there is reason to doubt that I am sitting by a fire even though I see and feel a fire.† (Descartes 60)This Descartes believes could be true because there may be an evil genius at work, whose sole purpose is to put his entire effort...

H Report

Table of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political, economic, social, technology, legal, ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths, weaknesses, opportunity, threats) 6. Conclusion and Recommendations 7. References P. 1 D002 T2242531 Introduction H&M (Hennes & Mauritz) is a global fashion brand and retail clothing company founded in Sweden, 1947 by Erling Persson.H & M founder Erling Persson because of a U. S. tour, inspired him to open a low price, high-class women's fashion clothing store ideas. (â€Å"H;M offers fashion and quality at the best price†, 2011) The first Hennes opened in Vasteras, which is the predecessor of H;M. In 60s, he expanded Hennes in most parts of Sweden, developed new markets in neighboring Norway and Denmark in 1964 and 1967. In order to expand the market share and product lines in Stockholm, Persson acquired a company called Mauritz Widforss, firearms and hunting supply store s to get the men`s clothing usiness for Hennes. After that, Persson renamed as Hennes ; Mauritz and still in use. Until the 21st century, H;M began to expand business in Asia. It has over 2,300 stores in 41 countries and as of 2011 employed around 87,000 people for now. H;M designer collaborations with plenty of famous designers and celebrities, such as Karl Lagerfeld, Roberto Cavalli, Stella McCartney, Comme des Garcons, Viktor ; Rolf, Madonna, Lanvin and Sonia Rykiel. (â€Å"H;M-Wikipedia†, 2011) The report is to analyze about the H;M Company (Hennes; Mauritz).This includes the Marco environmental analysis (PESTLE- political, economic, social, technology, legal, ecological), customer analysis, market description, SWOT analysis (Strengths, weaknesses, opportunity, threats), after that, the conclusion, recommendations and references will be provided. P. 2 D002 T2242531 Environmental Analysis (PESTLE) PESTLE means political, economic, social, technological, legal and environm ental. Political: EU and national laws; codes and practice (David Jobber, 2007, p. 3) H;M Company is following the enactment of Swedish and the actions of Swedish companies, as H;M is a Swedish brand and company. Nevertheless, if there is an H;M store located in Cambodia therefore that H;M store  has to follow the Cambodia government legislation. (â€Å"Worldnews. com†. 2011) For instance, there has an article posted on hm. com about Royal Government of Cambodia is considering amendment to article 67 and 73 of Cambodia enactment. This affects H;M as it injures their short-term contracts.If there are changes in laws, H;M has to change the purposes or operations to fit the requirements. Economic: economic growth; unemployment; interest and exchange rate; global economic trends (David Jobber, 2007, p. 43) H;M Company has over 87,000 employees in about 41 countries for now, they target growth around 10-15 percent new stores per year. (â€Å"H;M offers fashion and quality at th e best price†, 2011) It shows H;M create a large number of Employment opportunities for the sociaty, conducive to economic growth.Social: changes in world population, age distribution and household structure; attitude and lifestyle changes; subcultures within and across national boundaries; consumerism (David Jobber, 2007, p. 43) H;M makes sure all products can meet customer`s anticipation. All products have to go through over 100 quality controllers, to inspect if the quality of the product can meet the quality and safety standard. That guarantees that H;M customers can use H;M products safely.H;M Company supports UNICEF in Uzbekistan to show their social responsibility and tries to prevent child work in cotton factory of Uzbekistan. These projects raise the awareness of the right of the child and give safeguard. H;M is going to donate US$ 150,000 to UNICEF’s work in Uzbekistan. (â€Å"IPS ipsnews. net†, 2011) P. 3 D002 T2242531 Technological: new product and p rocess technologies; new materials (David Jobber, 2007, p. 43)H;M has two types of technology that will affect the business that are media technology and printing machines. In the operation of making clothes some of certain colors and designs need some unusual or more high-class machine to finish therefore H;M can keep the product in a quality. (â€Å"Adpunch. org†, 2010) The evolution of media technology will help H;M become popular through the Internet and advertise. The website and media have to be updated to become more eye-catching and disseminate their news events, it can extend the exposure of H;M to the ommunity. Legal: EU and national laws; codes of practice (David Jobber, 2007, p. 43) H;M Company cares about the protection of child; however so far this year, the collective fainting incident at the plant collapsed the number of employees has more than one thousand five hundred people. The labor department of Cambodia said the reason of this trend is including the use of pesticides, dust, heat, perssure and carry the goods to move goods consuming high physical work, hundreds of workers gathered in the small and closed environment.They believe that part of the plant is really have problem, such as in poorly ventilated conditions using specific chemical agents. Community Legal Education Centre claimed that the lack of further work in Cambodia environmental monitoring system. H;M said the company deeply concerned about the incident and seeking to investigate. (â€Å"International Labour Organization†, 1996-2011) Environmental: global warming; pollution; energy and other scarce resources; environmentally friendly ingredients and components; recycling and non-wasteful packaging (David Jobber, 2007, p. 3) H;M is always caring about the environment, particularly the development of organic cotton. Plenty of people try to invent cotton against nature, for example, produce cotton with chemicals. In order to protect the environment and gain the good image for H;M Company. H;M Company has to follow roles that can protect the environment. (â€Å"H;M offers fashion and quality at the best price†, 2011) P. 4 D002 T2242531 Customer analysisH ; M is â€Å"fast, aggressive, accurate† as the main feature of the rapid rise of fast fashion, driven by global fashion trends. (â€Å"H;M offers fashion and quality at the best price†, 2011) They also describe its mission as â€Å"Fashion and quality at the best price. † H;M is used in â€Å"small, a variety† of product strategy, it breaks the traditional limit apparel industry, in the same season will continue to introduce new models for consumers to choose. H;M`s business scope has men`s, women`s, women`s underwear, children`s clothing and accessories.General characteristics of H;M`s clothes are rich in color choice, style wild simple, dynamic and fashionable, casual, comfortable, affordable, not expensive, therefore the products of H;M are suitable for t he students, young office ladies, travellers. (â€Å"Just-style†, 2011) They have set the target consumers group of young people, who aged around 15-30, this type of fashion buyer groups with a high degree of sensitivity and have some spending power, but do not have the ability to possess the regular consumption of high-class brand`s product. (â€Å"Inspiring customer experience†, 2010)For instance, there is a young woman, who may just graduated or still studying in university or high school. She cannot afford to buy high-class brand clothes, she might consider to buy H;M clothes, because H;M`s clothes are design by large number of famous designers and celebrities. This shows H;M attracts plenty of young girls who have high degree of sensitivity. P. 5 D002 T2242531 Market description Sweden`s H;M Company, full name Hennes ; Mamitz, by founder Erling Persson founded in Sweden in 1947, the clothing retail chain.Currently in Europe and North America 29 countries and regi ons have their retail stores. Annual sales of goods more than 5. 5 million, has become one of the Europe`s largest clothing retail chain. The major rival of H;M is ZARA. Spanish fashion brand ZARA is well known in Spain ranked first, third softball apparel retailer Inditex company`s brand, the company has nearly 2,000 stores worldwide, ZARA is one of nine brands if Inditex, the most famous flagship brand, is considered to be Europe`s most research value of the brand. Tony Hines and Margaret Bruce (2007)The success of both companies benefited from the use of unique marketing strategy. Two companies have taken on in the price of low-coast strategy. ZARA is target the consumer group has high income and high-educated young people, mainly 25-35 year-old customer layers, H;M has set the target consumer group of young people 15-30 years old. Two companies frequently updated fashion cheap products just to meet the needs of this population. H;M take the price lower than ZARA layer of strateg y. According to statistics, H;M fashion price is lower than ZARA about 30% to 50%.Tim Jackson and David Shaw (2009) In price discounts, H;M is using the less discount strategy, because all products of H;M are â€Å"small amount and variety†, for example, consumers who buy the first time, there is a risk of no longer buy, therefore they are often unable to wait until the end of the quarter or the end of the year discount. It is kind of psychological advantage of consumers. Almost all of the goods sold in a short time, leave only a small amount of undesired products at discount end of the quarter or the end of the year.H;M estimated 2005 pre-tax profit of 1. 4 billion, on sales of 6. 3 billion. (David Jobber, 2007,p. 35) P. 6 D002 T2242531 SWOT analysis SWOT means strengths, weaknesses, opportunities and threats. (David Jobber, 2007,p. 46) Strengths The main reason why H;M has become popular is low price. H;M provides good quality clothing, department store price that is extre mely unusual in many of today’s retailers.Another advantage of the H;M is the product delivery time, only less than 13 weeks, a project from the design to retail store, that is quite impressive for a international, low price retailer. (â€Å"Jing`s Marketing Blog†, 2011) In addition, they use guest designer bands and shop to keep the line fresh and special, at an affordable price, ability to reach a large target market to satisfy different fashion tastes, having a well-known brand name. Weaknesses Customers may think clothes to be low quality because of the low price, that is a type of psychological of some customers and the quality of service also is a problem for H;M.A large retail store, if there are only a few numbers of staff, they are unable to take care of all the customers. On the other hand, because the company buys a large number of means, there is no one can promise all the items will be sold out. That means their low price may have to be lower and lower to attract consumers to buy their products or means that H;M Company may have to pay additional storage space for these unsold items. (â€Å"H;M-Facebook†, 2011) Opportunities There will be a good opportunity launch some clothes are for elderly people. They can develop a new line for elderly people.I think it would be a good opportunity for H;M, because elderly people also want to wear fashion clothes with a nice, low price, I also think this opportunity can let H;M become more popular, also make more people aware of this brand H;M. Threat There is more and more new retailers appear in the market, such as ZARA, Forever 21, River island. These retailers undoubtedly formed a kind of competition, each firm also has their own marketing program, own characteristics, and the main threat is they are also using the same marketing strategy as H;M â€Å"good quality at a low price†.H;M has to create some new strategy to strong stay competitive. Tim Jackson and David Shaw (2009) P. 7 D002 T2242531 Conclusion and Recommendation The biggest threat for H;M is other retailers from other countries, they are also have plenty of capital and technology to against H;M, therefore H;M should have some innovation actions and strategies to increase the competitive in the fashion market to maintain and attract more customers.First, rely on H;M`s standardized management capabilities to continuously improve their management level and the quality of products. Second, full play to their favorable factors and development, and vigorously promote the clothing company with foreign strategic cooperation. Third, appropriate under the circumstances of the adjustment value, adjusted by way of sale. References David Jobber (2007) Principles and Practice of marketing 5th Edition Fast fashion. (2011). Retrieved 21 October 2011 from the Wikipedia website: http://en. wikipedia. rg/wiki/Fast_fashion H;M Discussions (2011). Retrieved 1 January 2009 from the Facebook website: http://www. face book. com/board. php? uid=21415640912 H;M readies itself for sourcing challenge (2010) Retrieved 12 June 2010 from the just-style. com website: http://www. just-style. com/analysis/hm-readies-itself-for-sourcing-challenge_id108103. aspx H;M experiments with technology driven campaign (2007) Retrieved 30 August 2007 from the Adpunch. org website: http://www. adpunch. org/entry/hm-experiments-with-technology-driven-campaign/ P. D002 T2242531 H;M-Cotton from Uzbekistan (2011) Retrieved 25 April 2009 from the H;M website: http://about. hm. com/gb/corporateresponsibility/supplychainworkingconditions/supplychainmonitoring/cottonfromuzbekistan__monitoringarticle5. nhtml H;M offers fashion and quality at the best price (2011) Retrieved 25 August 2011 from the H;M official website: http://www. hm. com/gb/ H;M in Cambodia (2004) Retrieved 17 May 2004 from the International Labor Organization website: http://www. lo. org/global/about-the-ilo/press-and-media-centre/videos/video-news-releases/W CMS_074487/lang–en/index. htm Hennes&Mauritz (H&M), AN HRM CASE STUDY (2009) Retrieved 12 September 2009 from the ideas and thoughts website: http://ideasthoughts. erruppackal. com/2009/09/hennes-mauritz-hm-an-hrm-case-study/ Hundreds of workers collapse at Cambodian H&M clothing factory (2011) Retrieved 29 August 2011 from the Worldnews. com website: http://article. wn. com/view/2011/08/29/Hundreds_of_workers_collapse_at_Cambodian_H_M_clothing_facto/Social Media strategies of H;M (2011) Retrieved 15 May 2011 from the Inspiring Customer Experience website: http://patperdue. com/social-media-strategies-of-hm-zara-and-esprit-analysis/ Tony Hines and Margaret Bruce (2007) Fashion marketing second edition Tim Jackson and David Shaw (2009) mastering fashion marketing UZBEKISTAN: Forced child labor kills (2011) Retrieved 19 October 2011 from the IPS ipsnews. net website: http://www. ipsnews. net/news. asp? idnews=105514 4P analysis of H;M (2010) Retrieved 24 October 2010 from the J ing`s Marketing Blog website: http://blogs. ubc. ca/jingwei/2010/10/24/4p-analysis-of-hm/ P. 9

Comparison/Contrast of Tom Buchanan and Jay Gatsby Essay

The great(p) Gatsby by F. Scott Fitzgerald is an American novel because it is pure and has entertained citizenry for generations with its thought agitative issues and tragic pivotal characters. Two of the effective death to thought-provoking ones argon the men who put one over loved Daisy. tom turkey Buchanan and Jay Gatsby atomic number 18 dissimilar when it comes to societys view, however they ar also very(prenominal) much alike. They ar two tragic figures even though they are tragic in on the whole different ways. Both Tom and Gatsby are safe tonicitying men.They are both in their early thirties and they both subscribe been a part of Daisys past. They have lots of nones and have gone to good and important universities. They are sizeable men and they know a lot of the same multitude. They have subjects in their past that they would sort of that people did non know. Gatsbys main fear is that others depart find out that he was innate(p) to a suffering f amily and that Jay Gatsby that exists now was at once James Gatz of North Dakota born in poverty. The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic universe of himself.He was a discussion of Goda phrase which, if it fashion anything, means just thatand he moldiness be about His Fathers business, the service of a vast, vulgar, and meretricious beauty. So he invented just the sort of Jay Gatsby that a seventeen-year-old boy would be likely to invent, and to this conception he was faithful to the end. (p 104) They abominate distributively other and they are both having an matter with a unify woman. Gatsby is the more than kindly of the two. He is friendly, and he truly loves Daisy duration Tom just wants to own her. Tom is more athletic than Gatsby because he has had more opportunities to play sports.Tom is a anti-Semite(a) and he thinks that not besides are blacks beneath him, he also thinks that women, poor people, and people who have not f orever been rich are not as good as him. Well its a fine book and everybody ought to show up it. The idea is if we dont look out the white race bequeath bewill be dead submerged. Its all scientific halt its been proved. (p17) Gatsby welcomes all kinds of different people to his parties and he treats them all good. Tom got his funds by macrocosm born into a very wealthy family and Gatsby has gotten his through unionised crime and bootlegging.That makes Tom more slap-up because he has always been rich. Gatsby learned how to be rich by working for other rich man named Dan Cody. Tom went to Yale University and he ammonia alumd. Gatsby went to a college in St. Olaf for a lesser while. Then he went to Oxford in England later they let officers who helped them in the war go there. He did not graduate because he did not have a good enough education when he came there. He does not tell people that he did not graduate. He just tells them that he attended Oxford. The fact that Gats by did not graduate does not mean that he is not alacrity.He would have had to be smart to obtain the money he did in such a short time. legion(predicate) people bootlegged back then and were a part of organized crime, but they did not get rich, but Gatsby did. It was also very smart to come up with the plans that he did to get Daisy back into his life. Tom is intelligent enough to not lose his money and keep it working for him. He just does not use his intelligence for good. He reads books like the Rise of the Colored conglomerate so that he can hate people even more. Tom has had numerous affairs on Daisy.He would rather people didnt know about it even though he knows that Daisy does. Gatsby does not want anyone knowing anything about his past. He has made up an detailed delusion about a past that did not happen just so people would not know that he had been a poor boy. Tom is also victimize on Daisy with Myrtle Wilson. Myrtle is married too. He is not only being untrue to hi s wife, but he is fierce up another marriage. Gatsby is also sleeping with a married woman. When we read the book, it is lite to want Gatsby and Daisy together, but it is hush up wrong.He could wait and see if she left Tom, but he does not. He takes her while she is still married and living with Tom. Daisy picks Tom in the end for several reasons. Divorce was not seen as a good thing in the 1920s and she would be looked bulge out upon. She knows that Tom is her equal when it comes to social class, and Gatsby could neer be. She and Tom are more alike that she and Gatsby. They are both users. She also has a child with Tom and that is a shackle that is operose to break, especially since Pammy is so close to her father.Tom Buchanan and Jay Gatsby are both tragic figures in the end even if only one of them dies. Jay because he did not chance upon his dream that he had worked for so hard and Tom because he will never learn from his mistakes. Both characters are intriguing to the point that long after rendition the novel, the questions of what if Gatsby had lived? and what will happen to Tom in the crash of nineteen twenty-nine? are pondered. They have become as reliable people to the ones who have read this gripping novel. Works Cited Fitzgerald, F. Scott. The Great Gatsby. 1925. New York Scribner paper-back book Series, 1995.