Red Bull Marketing Analysis

Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this new drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. Why did we choose Red Bull? Most of the people have one day see or heard about the brand Red Bull. Red Bull is an energy drink that comes from the adaptation of the Thai energy drink â€Å"Krating Daeng†, which means â€Å"Red Bull†. There are several reasons that explain why we choose Red Bull Company. The first reason of our choice results in a cultural factor. In fact Red Bull is a product that is targeting young customers. It means that, students are the most concerned by Red Bull so this is a product that can affect any of us. Besides it is a â€Å"trendy product† in others words a fashionable product: nowadays everyone has already tasted a Red Bull. The second reason that pushes us to choose Red Bull Company was because of their Marketing communication, which is revolutionary. Some observers say that Red Bull uses an â€Å"anti-brand† strategy. In fact, the company avoided usual methods of marketing, relying more on what is called ‘buzz marketing' or word-of-mouth: â€Å"viral marketing†. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding†¦ In addition, we also choose Red Bull because without Red Bull there would not even be a market for the other products currently crowding the shelves. Thus, sales of the drink grew quickly from the beginning and Red Bull dominates the world’s energy-drink market with a 40% market share. Finally, what influences our choice too, was because Red Bull even being the leader has to face on how to build on its incredible sales growth and about all, and has to face the health issues concerning the effects of drinking Red Bull. Executive Summary A thorough analysis of Red Bull concludes that the company was set up the Energy Drink Market thanks to its own product, Red Bull energy drink. In fact, without Red Bull there would not even be a market for the other products currently massing the shelves. Now Red Bull is energizing people around the globe, touching down in over a hundred countries worldwide. The Red Bull consumers can be divided into two segments: Students (and Clubbers) and workers. Each of them uses the Red Bull energy drinks to meet their personal needs. At the same time they can obtain physical edges, mental edges or just consumption for pleasure. The ambitions of Red Bull are: maintaining the top-brand status in the energy drink market and clearly distinguish themselves from their competitors, who are marketing almost the same product but with extremely low prices. Red Bull uses every ways of marketing to reach their target groups. Their marketing is mainly based on the â€Å"3 pillars of Red Bull: Sampling, Advertising and sponsoring†. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle. Due to these extensive marketing efforts Red Bull obtained, and still is maintaining, the largest market share (70%) in the energy drinks market. As initiator of the energy drinks market, Red Bull holds a truly unique product. However the competition is high. Their main objectives are: maintain the lead and expand the market to Asia and Western Europe. To achieve these objectives they can create new products â€Å"Black Red Bull† and focus on new target group such as the younger’s (13-15) and the older (35-50). Company Presentation Dietrich Mateschitz founded the company Red Bull GmbH in 1984. GmbH is the German equivalent of a limited liability company; it stands for ‘Gesellshaft mit beschrankter Haftung'. The company's origins, though, lie in the owner's time spent in Asia. He came across products known as ‘tonic drinks' and saw the chance to market functional drinks outside Asia. One of these tonics, which came from Thailand and was used by workers to stay awake during their shifts, was called Krating Daeng or ‘Red Bull'. Mateschitz approached the manufacturers of the drink and bought the foreign licensing rights in exchange for a 51% stake in his company. When Mateschitz launched the drink in his native Austria, he decided to target young professionals, rather than factory workers, as this younger segment of the population was more affluent and more appreciative of a trendy marketing campaign. The Austrian market has been the first to commercialize the blue and red can with its famous slogan â€Å"It gives you wings†. Today, Red bull company has a turnover of 3 billion euro a year which increased of 7,9% in 2008. The drink is present in 160 countries in the world and it’s the third soda drunk in Europe just behind Pepsi and Coca. Red Bull operates within the energy drinks sector of the soft drinks market. This product is an example of a ‘functional' drink. Functional foods respond to consumer interest in well being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth. Nevertheless, the product was forbidden in some European countries because of the taurine effects and a high rate of caffeine with the European precaution law. But for a few years, mentality evolves and countries are more open-minded and could commercialise this product. In 2010, Red bull is present in 25 European countries but not yet in Denmark for health safety as the Canada. This drink is supposed to give energy to the costumer thanks to a mixture of different ingredients (caffeine, guarana, taurine). The main target is the teenagers and young adults (16-35 years old). We can observe that, it would be pertinent to target teenagers in order to appeal more consumers of energy drink. This drink is sold four times more expensive than others drinks; today it’s  £ 1,60. We can find this product in shops but also in nightclubs. Red Bull has an aggressive international marketing campaign. The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, kayaking, wake boarding, cliff diving, surfing, skating, freestyle motocross, rally, Formula 1 racing (World Champion 2010), and break dancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted help from celebrities, such as Eminem that would appeal to this group (sponsoring the Red Bull â€Å"Em See Battle Rap championships†). It also hosts events like the Red Bull Flugtag and other such contests. Red Bull also sponsors soccer teams, with clubs in Austria, Germany, The United States and Brazil featuring the Red Bull trademark in their names. By associating the drink's image with these activities, the company seeks to promote a â€Å"cool† public image and raise brand power. In addition, the slender container is used to suggest a â€Å"sexier† image than some other cola counterparts. The Red Bull brand is associated with a designer image, energy-giving properties and glamorous lifestyles. These brand qualities have been developed through company sponsorship of sporting activities such as: motorsports, winter sports, base jumping, mountain biking; and cultural events such as the Red Bull Music Academy.

Brand Audit Essay

The sole objective of this brand report is to know about the brand potency of Mobilink in the Pakistani market in comparison to other competing service providers. The other objective is to put a spotlight on the different cellular companies operating in Pakistan and the perception of the users about them. TARGET AUDIENCE: As far as the Mobilink is concerned, it has no specific target audience because it is catering the requirement of all the users through its different packages. Cell phone is a requirement of every one so it also  of several segments whether it is youth, ladies or corporate sector. Brand Positioning  makes sense to launch multiple products to cater to the requirements RESEARCH METHODOLOGY: INTRODUCTION: The purpose of the research methodology is to carry out different methods of research to accomplish the set research objectives pertinent to the brand tracking. For that purpose, a set of questions have been made to inquire and analyze the responses of the  respondents. RESEARCH METHODOLOGY: The research methodology used in this brand tracking is qualitative as well as quantitative in which we have not only used a questionnaire to know the responses of the respondents of the sample group but also open ended questions asked from a set of respondents at mobilink franchises to get a more flexible response from the respondents. Secondary research methods are also used to get the information regarding the competitors and Mobilink to get to know the market structure and the standing of the cellular companies in it. Triangulation  and secondary research to find the parity in results. SAMPLING DESIGN: The target population belongs to every segment and class of life because cell phone users belong to every class of population and we method is used to cross check the results from qualitative, quantitative  cannot discriminate the target market based on SECs. Subsequently, the sample selection is random and random sampling method is used for sample selection to get the feedback of the users from all the classes. The sample size used for the questioning consists of 250 respondents. RESEARCH INSTRUMENTS: The instrument used for the research in this brand tracking activity is primarily a multipurpose questionnaire which comprises of open and close ended questions not only to help in the quantitative research but also in the qualitative research as well. It consist questions pertaining to the brand associations, brand recall, brand image, projective responses and brand values. The reliability of the instrument is measured through the triangulation method by comparing the results of all three research methods. PROCEDURES: The data collection is through the questionnaire from a sample group of 250 respondents. The screening of the information acquired from  entry. All the information from the responses is entered as per the frequency of respondents against the questions. These respondents is done manually using MS Excel as a tool for data. The objective of this brand audit report is to measure the brand potency of Mobilink in line with the competing brands. The specific issues faced by the brand in terms of market conditions, saturation in the cellular market and the overall recession in the economy will also be taken into account while studying the brand. Also, what subproducts fall in the generalized master brand i.e. Mobilink and to which segments these sub-brands are catering to.  When speaking of the target audience for Mobilink, we should keep in mind that in the world of today, cell phone is no longer a luxury as was the case in 90s but now, it has become a necessity for everyone. So when we speak of cell phone target market, we speak of all the socioeconomic classes from A to E. The brand audit is limited to Karachi only because of limited time and resources. But, in order to get a  are covered with a dynamic sample population to get diverse views about the brands so as to get a better and augmented underst anding of the market perceptions about the brands. The approach used for brand audit is mainly the survey through set questionnaire and secondary research methods regarding their inputs on brand imagery & usage, brand recall, brand perception, brand loyalty and brand awareness. BRAND BRAND (SELF ANALYSIS): Pakistan Mobile Communications Limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan. The company is Pakistan’s leading cellular operator with a subscriber base of 31.5m and market share of 31% in October 2010. Mobilink’s Head office is located at Mobilink House, 1-A Kohistan Road, F-8 Markaz Islamabad. Mobilink’s corporate postpaid package is sold under the brand name â€Å"Indigo† and prepaid by the name of â€Å"Jazz†. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., later it was sold to Orascom, an Egypt-based group is diversifying its service portfolio by setting up new businesses and also expanding through acquisitions. Recently, they started offering DSL broadband through a wholly owned subsidiary, Link.Net. Additionally, the company has also launched its wireless broadband  service through WiMax based technology under the label of ‘Mobilink Infinity’. Technology is backed by Alcatel, and company is using a ZYXEL Customer Premises equipment. BCG GROWTH-SHARE MATRIX Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. In the early 1970’s the Boston Consulting Group developed a model for managing a portfolio of different business units. The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors. OF  SBUSCLASSIFICATION These packages are low growth, high share products. These established and successful SBUs need less investment to hold their market share. They produce a lot of cash to support the other SBUs that need investment. These packages are low share in high growth markets. They require a lot of cash to hold  their share. Management needs to think hard about question marks it should  try to build into stars or should be phased out.  It is low growth, low share product. It may generate enough cash to maintain itself but do not promise to be large source of cash. PRICING STRATEGY OF MOBILINK: Mobilink was offering Jazz connection for about 3000 rupees 5 years passage of time now Mobilink is offering Jazz connections for about 100 rupees. In 2002 Ufone which is one of the leading competitor of Jazz introduced its prepay connection for about 2500 rupees. In 2005 Telenor came into existence in Pakistani market and offered its connections for about 500 rupees. Then in 2005 Warid also entered the market offering its connections for 250 rupees. In this way price war   ago. Its market oriented statement is â€Å"Aur Sunao† But through the started between these telecom brands in the market. Previously it was Jazz’s oligopoly as they offered their prices. In 2005 Jazz offered a Cellphone plus connection and prepaid card implementing a productbundle pricing strategy for creating more attention and attraction. The major shift in the pricing strategy came in when they started 30.second operations using the promotional pricing strategy. In the early days Jazz was offering its sim-cards for a high-price using captiveproduct pricing strategy as its SIM-card is a main product that must be used along with the cell phone. Initially Jazz’s call rates and SMS charges were also reduced using discount and allowance strategy and initially directing towards promotional strategy as the competition between cellular brands in the market grew faster. Recently Jazz introduced its offerings of 0.99 per minute call rates in their â€Å"happy hour package† which represents their operations with the  promotional as well as psychological pricing of their services. Through its happy hour package they are also operating with promotional strategy as they are engaged in continuous promotion through their offerings. INDUSTRY REVIEWS In the era of globalization and information society, the fundamental role of telecommunication technologies cannot be underestimated. Although tremendous growth has taken place in the Pakistan telecom sector but most of it can be attributed to the cellular growth. Fixed line is still awaiting a takeoff. Similarly Value Added Services have grown introduced in the telecom sector some very positive impact have been observed on the growth of the sector in a short span of time which is expected to continue to grow for at least next five years if the daring investors influx continue as in the last 3 years. Our Industry already has LL (Local Loop), WLL (Wireless Local Loop), LDI (Long distance and but are still a drop in the bucket. Now that the competition has been  International), and ISP (Internet Service Provider) players and WiMax; 3G cellular systems are expected be a part of this Industry soon. The Pakistan market has reached 100 million subscribers landmark with cellular mobile tele density of over 60% (PTA press release Sep 2010).The growth slowed down in 2009 but has picked up again gradually. At 2006 year end the total subscribers were 48.2 million. In June 2007 the total mobile users reached over 63 million. Based on numbers published at PTA website for 2007, the total number of million, a teledensity of nearly 49%. In 2007 the average growth rate was about 2.5 million new subscribers each month! After second half of 2007 it seemed as if the growth had slowed down but overall it was fine. One remarkable achievement was by Zong (formerly Paketl) which  launched  very  successful. Telecommunication Co. Ltd (PTCL), is now under the control of Etisalat group of UAE. It has 20% of subscriber share and added the most lines (2.4 million) from 2006-07. Warid, owned by the Abu Dhabi group of the United Arab Emirates and sister of Wateen group is number 4 with 17.0% market of subscribers. Recently it sold 30% share to SingTel. Norway’s Telenor, a recent entrant with about a billion US dollar investment in Pakistan has been doing well, based on its recent earning report. It has about 24% of the market share. Telenor stock is listed in the Oslo stock market (TEL) and in US (TELNY.PK). CMPak (Zong brand), formerly Paktel, was the latest target of foreign acquisition. After it got acquired by China Mobile it was rebranded as Zong and launched one of the most successful and aggressive  campaigns. Within a matter of few months, Zong has achieved a 8 %  market share. CONSUMER ANALYSIS The Pakistani mobile users are more price-conscious but in cellular sector they also don’t compromise on the quality of voice. So, By taking the advantage of this consciousness of the users mobile operators re enhancing product offering in the form of low rate packages  and  network  expansion  by  installing  boaster. Mobile sector comes under verity seeking buying behavior by the buyer because it occurs under the conditions of low consumer involvement and significant brand difference. In this market, consumer has low involvement they perceive the brand benefits on the basis ultimate objective is to communicate to other at for off place. Buying is initiated by â€Å"communication purpose†. Everybody can enter in to buying process by need of communication. In the regard of this communication media vehicles play an important role in getting their service preferred by the users. These days there is a rush of packages   price, voice quality and coverage. The reason for this is that their  out in the market from the mobile service providers, targeting different market segments and offering all kinds of discounts depending on who you call or when you call. Off-peak timings have always been used by service providers to create interest and to lure customers. So, customer seeks indifference among services provided by these cellular operators and switch according to their desire. Factors that influencing on customer switch age to other operator of mobile network are, Price: Users use services of the operator to communication so on of the factor influencing the customer switch age is price. A person in this segment seeks the prices most important factor and operator of service are also offering verity of packages to make the customer attract. Where the price of any product is low people change their taste and divert towards that low price product. Quality: After the price people prefer quality of voice second because they are paying for the voice if the voice is not clear to them which they are paying for they defiantly they switch to other operators. Coverage: After the quality of voice second available factor for  customer switch age is coverage. Users perceive that the operator’s services are available to them where they visit. If they find signal problem they may switch to more coverage operator in the sectors Promotion: With promoting services that has factor too for consumer switch age. Fierce promotion leads an image in the mind of the consumers that company offers many servers and â€Å"a customer focus company†. MARKET Pakistan currently has one of the largest allies of young people in its history, with approximately 25 million people between the ages of 15 and 24. Target market group of cellular sector ranges from 15 to 64 percent which according to demographic profile of Pakistan consist of 56.9% (male 48,214,298; female 46,062,933) of total population. As in the Buying behavior we have studied that Female and male both contribute into making decision for the purchasing of the brand. So the both genders would be in target market. In spite of this professionals are also Mobilink target audience. The Employment Status categorizes majority (45%) as employees followed by own account workers (42%).  About one in ten workers (11%) are reported as unpaid family workers and one & a half percent as employers. As far changes in the comparative periods, unpaid family workers fall by some fractions, employees indicate some increase while own account workers and employers remain on the same level. In the buying and sales of  rise of urban consumerism, global corporate such as Unilever, P & G, GlaxoSmithline and many small & medium enterprise and local  national companies emerges both manufacture and sell their products Mobilink brand also depends on these customers too. Along with the  in Pakistan. In manufacturing and natural resources, Shell and BP are present in addition to the Pakistani state oil company. Honda, Nissan and  Suzuki are among international automotive manufacturers with plants in Pakistan. Mobilink fulfill needs of these local MNC’s local national and SME’s firms by providing them special service package Brand Inventory COMPETITOR’S ANALYSIS COMPETITIVE COMPARISON MATRIX Bring innovation and VAS and data services to increase revenue Market Growth and industry expansion Threats †¢ Recession in economy. †¢ Rapid change in consumer demand. †¢ Inconsistent and adhoc decisions from regulatory authorities. †¢ Political Instability, Security issues. †¢ Adverse shifts in trade policies of government. †¢ High taxation rate of activation tax is causing a slowdown in consumer growth especially all in rural areas. †¢ Price competition †¢ Larger competitors network coverage †¢ Strong advertisement and media presence of competitors †¢ Entrance of new competitors like Zong. †¢ Presence and the acceptability of competitor brand like Telenor and Ufone Strengths: †¢ Leveraging brand equity from international corporate â€Å"Abu Dhabi Group† †¢ Having modern network capabilities in respect of infrastructure. †¢ Financial strength of share holder and their telecom expertise ‘Warid international† †¢ Large Post paid based generating high ARPU †¢ State of the art IP based contact center and leading data center †¢ It has technical partnering involving â€Å"SingTel†, â€Å"Nokia† and â€Å"Wateen†. Weaknesses: †¢ Need to expand network coverage. †¢ Need to increase brand awareness and improved market positioning †¢ Lack of proactive churn management and stimulate programs to address inactive subscriber Page 20 of 28 Brand Positioning COMPETITORS SWOT MATRIX Low promotional packages activities The product line is too narrow. Strengths: †¢ Subsidiary of PTCL. †¢ Stream line benefit. †¢ Knowledge about country culture. †¢ Experience Variety of †¢ Value Added Service †¢ Broad market coverage. Weaknesses: †¢ Stagnant Profitability †¢ Low market share as compare to competitor (Mobilink). †¢ Overly Dependent on PTCL Strengths: Superior infrastructure & technology in PAKISTAN Have a very strong financial. They have the ability and resources to hire skilled engineers. Large number of Subscriber Weaknesses: Low market share as compare to competitor (mobilink) Limited coverage due to newly introduce in the market Signal problem due to limited network Strengths: World biggest network A product of China Mobile Company. Page 21 of 28 Brand Positioning Leverage financial resource from CMC Experienced administration Weaknesses: †¢ Low market share as compare to competitor †¢ They are unable to improve the network means that they are not using their resources. †¢ There is the diversion of customers towards other brands due to connectivity issue BRAND INVENTORY BRAND ELEMENTS: Brand elements consist of brand name, color, Urls, symbols slogans, sound and jingles through which one brand is differentiated from other brands. Brand Name: Mobilink Urls : http://www.mobilinkgsm.com Logos and Symbols: Slogans: Apna Hai Purple and Whitish Purple CORE BRAND VALUE Page 22 of 28 Brand Positioning Colors: Quality: Mobilink Telecom has an uncompromising commitment to quality in this regard. that is why they spare no efforts in pursuing the best in network‚ services‚ product offerings. Innovation: For years‚ people complained of the same things on mobiles. At coverage‚ they are constantly look to make the communication experience different by doing things in a better way. They already introduced 3G supportable system for being see the need of this in the near future. For seeing the growing trend of SMS usage Mobilink has introduces SMSC-less messaging infrastructure that controls the traffic of SMS and makes sure the delivery of messages without involving pending issues. Customer-Friendliness: They enjoy working and succeeding together by building close relationships. While they have a sense of purpose in their operations‚ they also have a strong culture that demonstrates to customers that â€Å"Reshaping communciation†. Mobilink considers the needs of customers first. Coverage: Mobilink has widest network coverage all over Pakistan. One can find the network if they go to northern areas or remote city of Pakistan Mobilink message are communicated through using all channels of media including building an identity for the corporation and brand, advertising campaigns, sponsorships, media relations (newspaper coverage, press releases, press conference before launching etc), point of sale material preparation (brochures, tariffs, flyers etc), website. Message delivered on electronic media through jingle and using celebrity endorsement. First ever add that comes in the electronic media is symbolize with rain season that bring hope and refreshment and new joy. Now a day it bran message come man through ball to boys who are playing Cricket symbolize that Mobilink is customer oriented and helping the customer in even small mattes. MARKETING PROGRAM Media: Mobilink has always tried to deliver truthful and interesting advertising to its viewers. Through these ads they are trying to convey the message that Mobilink is solely meant for the people’s benefit and convenience. They advertise through Channels like Geo Super Geo, hum TV and through News channels, PTV, ARY and, News 1 TV, Dunya News etc. Print media: Mobilink has designed attractive brochures for their customers. These brochures contain all the necessary information about their package deals and tariffs. Hence, making it easier for the people to know about the general prices and services offered. Sponsorship: Mobilink advertise through sponsorship in Golf matches, Mobilink agreement with PCB and Mobilink and Citi card launch. Also it got sponsorship with Pizza Hut. BRAND ASSOCIATIONS: These are the desired associations which Mobilink wants to create in the mind of customers. Brand Positioning Mobilink Voice Quality Premium Brand Network Coverage

Strategies of Body Shop

Due to the advanced technology and creative mind of the marketers, the marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations, making and selling their product worldwide. They are not only trying to sell more of their locally produced goods in international markets, they are also buying more components and supplies abroad. Even they are forming strategic alliances with foreign countries. Winning companies in the next century may well be those that have built the best global networks. For example, coca-cola company sells more than 200 countries. It is the world dominance of the soft drink market. Consumerism A movement to promote consumer interests, including improved safety standards, better dissemination of information, and greater value. It is the protection of the rights and interests of consumers and avoid misled by the company. It is the belief that it is good for a society or an individual person to buy and use a large quantity of goods and services. For example, money back guarantee in slimming & beauty centre, voice recording in customer service centre, terms and conditions in bank. The consumers can complain to consumer council if they dissatisfy the services. Price War It is a situation in which companies or shops keep reducing the prices of their products and services in order to attract customers away from their competitors. If competing companies are involved in a price war, they each try to gain an advantage by lowering their prices as much as possible in order to sell more of their products and damage their competitors financially. Sometimes lowering their prices is difficult to build up its specific corporate image. So the company needs to produce the product with high quality, superior performance and innovative features in order to enhance differentiation of the products and services. For example, telecom company, supermarket etc. Green Marketing It is the marketing of products that are presumed to be environmentally safe. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. It refers to process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly or produced and packaged in an environmentally friendly way. For example, Hong Kong Electric, Central Light Power, The Body Shop etc. I will further discuss this part in detail as mentioned below. Tailor-made Products. The products or services are made or provided and fully satisfy customers. Also, it creates superior value to the consumers. The consumers demand in high quality of products or services and less sensitive to the price. They are quality conscious. The company focuses on needs and wants of target markets and delivering satisfaction to the consumers. For example, Life Insurance, different plans can be given which can fully satisfy the consumers. Copied Products The company uses product concept to develop its product with innovative features, most quality and performance. If the new products are sold in the market successfully, they will get first mover advantage. Whatever the product is success or not, they need to take risk before the company works on this product. Although it has first mover advantage, they still need to take risk that their products may be copied by others. For example, Samsung MP3, the logo of Gucci which is copied by Playboy etc. Today I want to focus on Green Marketing issues and give more details on how The Body Shop runs Green Marketing. Green Marketing of The Body Shop The Body Shop has always been recognizable by its green color. The Body Shop has over 1,500 stores in 47 countries. It has successfully manufactured an image of being a caring company that is helping to protect the environment and indigenous peoples, and preventing the suffering of animals, whilst selling natural products. It is a leader in promoting greater corporate transparency. It has been a force for positive social and environmental change through our campaigns around five core values, Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Anti-animal Testing Every one of the products is animal cruelty free and vegetarian. The Body Shop was the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups. The Against Animal Testing campaign leads to a UK wide ban on animal testing of cosmetic products and ingredients. It supports environmentally responsible materials and technologies by promoting the use of renewable resources and sustainable raw ingredients. In 2004, it was the first global retailer to join the Broad of the Roundtable for Sustainable Palm Oil in which is to avoid animal testing. It worked with NGOs and plantations to protect tropical rainforests. During 2005, The Body Shop is awarded for achieving higher standards of animal welfare in the cosmetic category at the first annual rewards of the Royal Society of Prevention of Cruelty to Animals in the UK. In 2006, The Body Shop wins PETA’s Proggy (Progress) awards for its ongoing commitment to avoid animal testing. Environmental Protection. The Body Shop focuses on refilling, reusing and recycling. It minimizes wastes and use of resources through minimal packaging and use of recycled materials. It avoids using PVC. Most bottles contain 30% recycled content. This saves 10 millions virgin bottles a year and we are currently moving to 60% recycled content. Less than 3% of products are packaged in separate cartons. Every store recycles. The Body Shop Foundation is established in 1990 which funds human rights and environmental protection group. It continues to increase its positive environmental practices. In 2001, The Body Shop UK region and service- centre head offices in Watersmead, it provided them with energy from renewable sources. In addition, a number of The Body Shop stores have now converted to green electricity. During 2002, it runs a global campaign with Greenpeace International on promoting renewable energy. It further its commitment to environmental sustainability through investment in renewable energy, funding of energy efficiency projects in the developing world and incorporating post-consumer recycle into its packaging. Educating customers is important to let people know you're doing whatever you're doing to protect the environment, but also a matter of letting them know why it matters. Giving customers an opportunity to participate means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action. The company needs to contact the local utility company to request an audit. Many companies offer an audit at no charge and provide recommendations of ways to reduce costs. Also, they need to take the list of recommendations and create a plan of action to follow. By implementing sustainable practices, retail businesses can become more efficient and save money in the process. The small business owner may think the cost and trouble of going green isn't worth the return, but the fact is each eco-friendly idea retailers adopt can make a huge difference to our planet. Have a meeting and share the new business practices with staff. Solicit input and offer employees incentives for submitting green ideas. Reward those staff members that walk, bike or use other alternative methods to get to work.

Integrated Health Promotion Plan Case Study Example | Topics and Well Written Essays - 1000 words

Integrated Health Promotion Plan - Case Study Example Despite having an advantage of increased patient outcome, health promotion reduces morbidity and lowers health liabilities cost in the health care at large. Health promotion is in three levels that include primary level, secondary level, and tertiary level. These levels are regularly used in nursing to enhance an individual overall well-being. The primary prevention main goal is to prevent an individual from developing a disease; it entails the provision of  education on healthy lifestyle habits. The secondary level main goal is to avert disease from escalating to complication; it involves reducing the disease progress or halting the disease in the early stages. The main aim at this level is to move an individual from negative lifestyle behaviours to healthy habits. The tertiary level aims at helping an individual with a chronic disease to cope with the disease, and if possible reverse or halt the progression of the disease to adverse levels (Whitehead, 2011). In an attempt to prevent hypertension disease from occurring, it is important to recognise different practices in health care that predisposes individuals to developing the disease. An associated wellness programme is then instituted to help in curbing the unhealthy practices among the community members. The interventions to promote health and prevent hypertension include behaviour modification as well as screening. Wu et al., (2012) study showed that hypertension was linked to an accumulation of cholesterol in the intima of the blood vessels, kidney diseases and cardiovascular diseases. To prevent accumulation of the cholesterol in the body an individual should eat food that are having low cholesterol. They include all vegetable foodstuffs, plant proteins like beans and peas, white meat such as meat of fish and poultry among others. Other foodstuff that contains a high level of cholesterol should be taken in limitation as per the nutritionist recommendation. In

Systems and Processes Deployed within Organization Essay

Systems and Processes Deployed within Organization - Essay Example This is the reason why these systems and processes have been openly debated for their usage and viability in the times gone by and even today when their need has been all the more significant. The effectiveness of the systems and processes can be judged from the different ideological bases which exist within an organization and the manner under which decisions are taken to boost them up with the changing time dimensions (Thomas, 1999). The management domains also play a quintessential role and this would be discussed here within the length of this paper nonetheless. Also a theoretical comprehension of how alternatives could be studied, analyzed and implemented within the relevant thick of things would be made here in this paper. What remains to be seen are the future considerations and the amendments which will play a huge role at changing beliefs and opinions as far as the different systems and processes are concerned, and which are linked with the organization’s performance objectives. The organization chosen for this paper is Walmart. The reason for choosing Walmart is because it is one of the world’s biggest organizations. Its revenues have exceeded expectations and it is growing at a phenomenal rate over the years. Walmart has given tough time to some of the world’s biggest retailers and it is due to this fact that it has achieved immense success. What is even more interesting to note is the fact that the systems and processes within Walmart are geared in such a way that success seems to be the middle name of this organization. There is reason enough to believe such a premise, more so because Walmart has been able to shape up new ideas and turn beliefs in its right. Walmart has given tough time to some of the world’s biggest retailers and it is due to this fact that it has achieved immense success. The systems and processes being followed within Walmart are driven in such a way that there is success for just about every intermed iary who is involved (Ingram, 2010). This allows the retail giant to extract as much benefit as possible from varied processes, systems and undertakings. It also gives the company the liberty to move ahead by outlining the most basic steps, time and time again. Moving ahead with the discussion of the systems and processes, these need to be discussed in-depth before one could actually know what kind of requirements there are to suffice them. This would mean that these systems and processes need to be properly analyzed and then only incorporated within the relevant scheme of things. The requirement therefore is to differentiate what the true systems and processes are and what kind of elements are not in line with what one calling them the systems and processes or mistaken by people on a number of different counts. When one discusses the tangent of Walmart, it is a given that there is a dire need to understand that Walmart’s performance objectives shall remain supreme no matter how tough it is to gather support, and these systems and processes can only work wonders when they are given a chance to highlight the grey areas which must be tapped and paint the strengths as and when required. This could be in the form of Walmart’s different undertakings that happen within the intermediary roles, the supplier side concerns or even the customers’

What will be the impact on business of the abandonment of th e penny Essay

What will be the impact on business of the abandonment of th e penny (Canadian one - cent piece) - Essay Example This will result to a low circulation of money and businesses all over the country will be affected, for the loss of value. This will go on for a while the business and the economy continues to deteriorate in value due to the reduced cash flow. The government will also have a lot of work and spend equally when it will be collecting the pennies for reuse in its financial institutions. The country’s federal budget will also change its states that will affect the government’s expectation to apply a new way of getting equivalent currency for cash transaction in a fair and a transparent manner. The mathematical rounding off of figures will be done in several items and hence transactions involving low value items will be complicated to perform. The penny has been found to be of great help and use in the business world which is changing rampantly as new methods crops out day by day. AUSTEN, I. (n.d.). In Canada, the Pennyà ¢Ã¢â€š ¬Ã¢â€ž ¢s Time to Shine Is Over - NYTimes.com. The New York Times - Breaking News, World News & Multimedia. Retrieved March 11, 2013, from http://www.nytimes.com/2012/03/30/business/global/in-canada-the-pennys-time-to-shine-is-over.html?_r=0 Canadas penny withdrawal: All you need to know - Business - CBC News. (n.d.). CBC.ca - Canadian News Sports Entertainment Kids Docs Radio TV. Retrieved March 11, 2013, from http://www.cbc.ca/news/business/story/2012/03/30/f-penny-faq.html Penny C. Sansevieri: What the Plus! Whats Up With Google+? An Interview With Guy Kawasaki. (n.d.). Breaking News and Opinion on The Huffington Post. Retrieved March 11, 2013, from

Contingency Planning Outline (Hotel Industry) Essay

Contingency Planning Outline (Hotel Industry) - Essay Example Besides, it is always important to note that individuals will always look for ways to improve themselves and this creates the need for these individuals to be constantly in motion. This is one thing that affects today's organization as the labor force becomes unpredictable. Such is the reason to come up with a contingency plan to guard against the losses arising from such unforeseeable situations. Mainly to come up with a plan for such situations, the management will have to consult widely on how to first ensure that there are no situations going to occur like that. This again is followed by evaluating other ways of curtailing the effects of the same if in any case it occurs. This is what creates the bases of any contingency plan; an evaluation of the action plan. In this case, we look at a contingency plan which specifically deals with human resource. The following steps can be followed. Examine the possibility of having new employees who might be serving on a part time basis in the current period. If the hotel or organization does not have individuals serving on a part time basis, it is important that they consider having provisions for that as these provide an almost exact replacement having acquired and learnt about the organizations processes overtime. The other step would be having the proper links with labor unions and recruiting firms which would provide an immediate replacement in case of turnovers that attempt to cripple the activities of the organization. The last of the plans that may work as far as the employees or human resource is concerned is ensuring that there is a mechanism in place which monitors the individual's involvement in work processes. Studies show that individuals who have a stronger probability of leaving the organization are likely to be less involved and tend to or incite others. A mechanism that identifies such behavior is likely to help reduce the effects of sudden turnovers which may result in losses for the firm. It is important to note that some of these effects that arise as a result of human resource changes may be quite drastic and may lead to the collapse of the organization. So, having a mechanism that enables prediction and at the same time provides a way to counter would boost the situation of the organization. Contingency plan on financial resources needed This is another very vital resource in the organization not only in the hotel industry but in all other industries. The money resource is the base for any business as it involves the capital employed, the rates paid and the wages paid. A money resource is the seed in any organization as it is what creates the organization. Though individuals may have an idea, it is impossible to breathe life or transform the idea without money. Thus, for any organization to run smoothly in terms of service provision, activity control and product creation, a considerable investment needs to be employed. Though individuals or human resource as discussed earlier may be the driving force in an organization, they are there because their efforts in learning the organization are compensated. The way to compensate the human resource is through money. For an organization either in the hotel industry or any other industry to run accordingly, it has to have a sound financial base. What this ensures is that all the other resources are present and compensated for fully. But it is not always

How radio has influenced our lives Essay Example | Topics and Well Written Essays - 250 words

How radio has influenced our lives - Essay Example This information plays an important role in the decisions that people make regarding different aspects of their lives. Such decisions include decisions on travel plans through the traffic updates that the radio is able to give, decisions on entertainment choices through the various options that can be given on radio and other important aspects such as healthcare and education. The public depends on the information on the radio to know the choices that they have in regards to important decisions such as healthcare plans and the best available education (Biagi 113). The radio is also an important source of information on controversial subjects. Through the educational programs that are aired on radio, the mass can get more information on the controversial subjects. The radio also has an important role to play on the buying decisions that are made by the different listeners. By giving the listeners information on different products available, the listener is able to make an informed choice or decision regarding the product that is most suitable for them. The radio has therefore has a positive impact on the lives of the public because of the ability that it has to pass across information for public

United States and the International Criminal Court Research Paper

United States and the International Criminal Court - Research Paper Example Introduction The international criminal court is the first permanent, external body of judiciary capable of prosecuting international cases and providing compensation to humanitarian case, (Khin, 2009). The purpose of international criminal court is to prosecute grave felonies against humanity irrespective of their perpetuators and judge suspects for intensive infringement of human rights, including those crimes executed during military struggles. Discussion International criminal court’s goals The key objective of international criminal court is to bring to justice and hold responsible the perpetrators of serious felonies against humankind such as felonies against civilians, genocide and grave war conflicts, (Lizardo, 2008). International Criminal Court aims to foster peace and fairness. The fundamental objective of the UN is to ensure universal honor of human rights and essential freedoms for people all over the world. In this perspective, few issues are of prodigious significance than the struggle against impunity and the fight for fairness and peace and people’s rights in disputed environment of the modern world. The creation of International Criminal Court is viewed as an imperative step forward, (Morris & Duke University, 2001). The ICC is labeled the missing link of the international lawful system to attain justice for humankind. The ICC addresses only issues among nations, not individuals. Without ICC for redressing individual responsibility as a strategy for enforcement, certain acts of grave human rights infringements and genocide will go scot-free. ICC aim at countering impunity and halting disputes. In conditions like those involving tribal conflict, violence calls for more violence, for instance one slaughter begets another slaughter. The surety that some war crime instigators can be judged in justice courts serves as a warning and increases the possibility of ending the conflict, (Candelaria & Naval Postgraduate School, 2003). The US attitude toward joining the ICC While the United States shows persistent loyalty to the expansion of international humanitarian policy, (subject to the present deteriorating acceptance of international law), this is mainly associated to the issue of the recent research. Although the United States accepts the development of overall applicable laws for management of armed dispute, the nation is highly reluctant to support the issue of the validity of the utilization of armed force by the United States t o lawful control, (Sewall & Kaysen, 2000). Whereas the Hague conferences of peace did not address the ICC issue, they failed also to consider the establishment of an ICC for managing conflicts among states. The US delegation report demonstrated that even though the government of the United State was intensively in support of the international court, the nation was, together with other participating nations, unwilling to give in to forceful jurisdiction matters that characterized extensive national interest. Nevertheless, the United States supported the establishment of the Permanent Arbitration Court with it’s entirely consent oriented jurisdiction, partly because of its critical role in the international jurisprudence development, (Lizardo, 2008). The Americans view of the ICC is connected to both local and external view of American leadership legitimacy. Scholars have documented about the origins and significance of soft

Marketing Fundamentals and Enviroment Coursework

Marketing Fundamentals and Enviroment - Coursework Example The more the communication is done better result would be. The good result is, of course, the desire of every marketing personal. Communication is the act of influencing and inducing others to act in the manner intended. Sharing of ideas with others is basically communication. Thus, we could simply say that normally there is a duration of the time period for a particular organization/brand to simply be identified in a particular market. For all this, there are certain factors that should be followed in order to be successful. (DiMaggio, n.p, 2001) Time utilization is one of the most essential elements in the promotion of any organization/brand. If the allocation of proper time is done and every specific factor is taken under consideration then the desired result could easily be achieved in less time period. An excellent example of a very successful brand is 'mother care'. This specific brand by the name of 'mother care' is a unique collection of all the items of children wear, as well as furniture, stationery, toy and much more. This brand has got a very good collection of everything that a child basically requires and at a reasonable price. It is due to this reason, that people like shopping in 'mother care'. One of the other reason is that ' mother care' have got their outlet basically in all the countries of the world, no matter where you go and if you would like to buy their product you can easily get it anywhere in the world. It is very much true that these organizations/brands do have to face a lot of challenges in the market, their unique collection of stock. Let, we take 'levis'. This brand is famous for its good quality of products. These products are durable, comfortable and good to wear; especially the youth of today really likes this brand.  Ã‚  

Marketing Information System Essay Example for Free

Marketing Information System Essay INTRODUCTION: Marketing was the first functional area to exhibit an interest in MIS. Shortly after the MIS concept originated, marketers tailored it to their area and called it the MKIS (MARKETING INFORMATION SYSTEM). Early graphic models of MKISs provide a basis for organizing all functional information systems. The MKIS consists of three input subsystems: AIS, marketing research, and marketing intelligence. The output subsystems address the information needs of the four ingredients of the marketing mix (product, place promotion, and price), plus an integration of the four. SUMMARY: FUNCTIONAL ORGANIZATIONAL STRUCTURE The term organizational structure refers to how the people in an organization are grouped and to whom they report. One traditional way of organizing people is by function. Some common functions within an organization include production, marketing, human resources and accounting. FUNCTIONAL INFORMATION SYSTEMS FIS also known as functional information system may be described as a computer program system which processes the daily information’s such as TPS (Transaction Processing Systems). MARKETING PRINCIPLES One definition states that marketing â€Å"consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services and ideas.† THE MARKETING MIX The objective is to develop strategies that apply these resources to marketing the firm’s goods, services, and ideas. The marketing strategies consist of a mixture of ingredients called the Marketing Mix: product, promotion, place, and price. They are known as the four Ps. Product – is what the customer buys to satisfy a perceived want or need. A product can be a physical good, some type of service, or an idea. Promotion – is concerned with all the means of encouraging the sale of the product, including advertising and personal selling. Place – deals with the means of physically distributing the product to the customer through a channel of distribution. Price consists of all the elements relating to what the customer pays for the product. EVOLUTION OF THE MARKETING INFORMATION SYSTEMS CONCEPT In 1996 Professor Philip Kotler of Northwestern University used the term marketing nerve center to describe a new unit within marketing to gather and process marketing information. He identified the three types of marketing information. These are the following: Marketing Intelligence information that flows into the firm from the environment. Internal Marketing Information information that is gathered within the firm. Marketing Communications information that flows from the firm outward to the environment. EARLY MARKETING MODELS Brien and Stafford were among the first modelers. Basing their design on the four Ps and emphasizing the development of strategic marketing programs. King and Celand stressed strategic planning; whereas Kotler, Montgomery, and urban, and Crissy and Mossman emphasized decision support. These modeling efforts began in the 1960s and continued into the 1970s. MARKETING INFORMATION SYSTEM MODEL It consists of a combination of input and output subsystems connected by a database. Output Subsystems Each output subsystems provides information about its part of the mix. * Product Subsystems provides information about the firm’s products. * Place Subsystems provides information about the firm’s distribution network. * Promotion Subsystems provides information about the firm’s advertising and personal selling activities. * Price Subsystems helps the manager make pricing decisions. * Integrated-Mix Subsystems which enables the manager to develop strategies that considers the combined effects of the ingredients. Database A structured collection of data. The data that is used by the output subsystems comes from the database. Input Subsystems * Accounting Information System gathers data describing the firm’s marketing transactions. * Marketing Intelligence Subsystems gathers information from the firm’s environment that has a bearing on marketing operations. * Marketing Research Subsystems conducts special studies of marketing operations for the purpose of learning customer needs and improving marketing efficiency. ACCOUNTING INFORMATION SYSTEM The collection, storage and processing of financial and accounting data that is used by decision makers. An accounting information system is generally a computer-based method for tracking accounting activity in conjunction with information technology resources. The resulting statistical reports can be used internally by management or externally by other interested parties including investors, creditors and tax authorities. Data for Preparation of Periodic Reports A classic example of how marketing information can be provided by the AIS (Accounting Information System) is sales analysis. Sales Analysis is the study of the firm’s sales activity in terms of which products are being sold, which customer are buying the products, and which sales representatives are selling them. Data for Preparation of Special Reports The vast majority of data that is used to respond to managers’ database queries likely comes from the AIS, e.g. to prepare a sales analysis using 4GL. Data for Mathematical Models and Knowledge-Based Systems A mathematical model is a description of a system using mathematical concepts and language. The process of developing a mathematical model is termed mathematical modeling.

The Role of Women and Minorities in the History of the Labor Movement Essay Example for Free

The Role of Women and Minorities in the History of the Labor Movement Essay Labor movements emerged as the working class and workers grouped into association in a bid to fight for their interests at the workplaces. Their interests which were mainly better treatment by the employers and the sate government called for creation of particular laws that concerned working relations. The specific collective associations that have existed within societies include trade and labor unions. In addition to the several elites and the political associations that actively participated in labor movements, women as well as the minority groups have made substantial contributions to the development of the labor movements. Most of the contributions were through trade unions and organizations. These include Women Trade Union League in the United States, The International Ladies Garment Workers Union, Womens Education, Industrial Union and Amalgamated Clothing and Textile Workers Union. In addition, there are notable contributions of individual women such as Ann Morgan, Frances Perkins, Alva Vanderbilt Belmont, Clara Lemlich, Jane Addams, Florence Kelley, Rose Schneiderman, and Eleanor Roosevelt. This dissertation will entail a research through literature provide information on the role of women and the minority in the history of labor movement in America. Further, it will come up with a discussion regarding the roles of women in the history of trade movements in America. The effluent Women support A group of well-off women such as Frances Perkins, Alva Vanderbilt Belmont and Ann Morgan supported the efforts of the working class women through intercession with officials and donating money as well as protesting with them; these women were commonly referred to as the â€Å"Mink Brigade†. Born in 1853, Alva Belmont was a wealthy socialite who funded the women’s suffrage movement. She gave huge amount of money to the United States and United Kingdom movement. Further, she formed the Political Equality League to campaign for politicians who supported the suffrage goals. Frances Coralie Perkins Frances Coralie Perkins, who lived between 1882 and 1965, was the United States Secretary of labor between 1933 and 1947. She was the leader of the New York Consumer League where she advocated vigorously for appropriate working conditions and hours. In addition, Perkin is credited with the progressive reforms where she increased factory examinations, reduced the working hours of women to forty eight hours and advocated for laws of the unemployment insurance for the and minimum wage.   Perkins is known for her lenience on Harry Bridges, who was a communist leader of the International Longshore and Warehouse Union. She held the same interest with Smith in regard to social reform. Eleanor Roosevelt and Jane Addams Eleanor Roosevelt made major contribution in labor movements. After her husband, Franklin Roosevelt illness, she began to work with the Women’s Trade Union League. Eleanor supported the league in raising funds for its agenda like forty eight hour work week, child labor elimination, and minimum wage. Laura Jane Addams, who was born in 6 September 1860, founded the United States Settlement House movement. She assisted in the mediation of the Garment Workers Strike of the nineteen ten. Rose Schneideman Rose Schneideman, born between 1882 and 1772, was a well-known socialist and labor movement leader during the first decade of the twentieth century. Schneiderman started working in 1895 as cashier before becoming a lining stitcher within a cap plant. In nineteen hundred and two, she moved to Montreal where she began her unionism and political radicalism. In nineteen hundred and three, she went back to New York where she organized women working in the same factory that she worked in.   She is renowned for her contribution in the cap makers’ work stoppage of nineteen hundred and five which involved the entire city. She became an active member of the New York branch of Women’s Trade Union League before she was elected its vice president in nineteen hundred and eight. Moreover, she was actively involved in the Uprising of the 20,000 which was initiated by the International Ladies Garment Workers Union. Later on, Rose Schneideman became the national president of the Women Trade Union League. Schneideman phrase, â€Å"Bread and Roses† was widely used in the nineteen twelve textile strike which involved mostly women workers in Massachusetts. Again, she strongly opposed the Equal Rights Amendment which was viewed as denying the working class women legislative protection that WTUL had championed. Clara Lemlich Clara Lemlich lived between 1886 and 19982. She led the Uprising of 2000 which involved the shirtwaist laborers and contributed to her being blacklisted form garment industry. Later she joined the Communist party and became a consumer activist. She had joined the garment industry after migrating to New York. When her employer demanded double production of the employees, Lemlich together with several co-workers, revolted against the low pay, lack of advancement opportunities, long working hours, and the demeaning treatment by the supervisors. She got actively engaged in International Ladies’ Garment Workers Union where she was voted to the executive committee. She led numerous work stoppages of shirtwaist makers and challenged male union leaders to organize women workers in the garment industry. Lemlich is well known for her speech at the mass gathering of Shirtwaist Company and Leiserson Company workers seeking to strike, that led to the start of the strike. Lemlich further, devoted herself to suffrage activities where she founded the Wage Earners League together with Leonora O’Reilly, Schneiderman as well as two other women. This league was a substitute of the middle class suffrage organization that sought to involve and represent the working class. The Wage Earners League admitted only working class women as members. However, it sought support from the non working class and associated itself with the National American Woman Suffrage Association which it had earlier discounted. Florence Kelley Florence Kelley was born in 1859. She founded the National Consumer League that called for consumers to purchase products that came from companies which met the leagues standards. The standards included working and minimum wage. Moreover, Kelley was an activist for women suffrage and helped assisted in the laws concerning working conditions and child labor. The Women Trade Union League The league was established in nineteen hundred and three for both the affluent and working class women to support the attempts of women in organizing labor unions as well as stop unfavorable conditions. The Women Trade Union League played a significant role in aid of the considerable workers stoppage during the initial twenty years of the twentieth century. Their contribution included the formation of the Amalgamated Clothing Workers of America and International Ladies’ Garment Workers Union. Women Trade Union League drew on efforts of advocates in the settlement movement as well as in expanding unions that represented workers within industries that had a large number of women like textile and garment industries. Some of the activists of the settlement movement included Florence Kelley and Jane Addams. The league was led by both aristocratic philanthropists and experienced working women. In addition to aiding several strikes, the league supported the New York shirtwaist work stoppage of nineteen hundred and nine that involved more than twenty thousand people. The league provided headquarters for the organization of the strike, legal services and witnesses for picketers. In addition, it joined protesters in picket line and organized mass gatherings and matches to broadcast the shirtwaist workers grievances and the sweatshop situations they were advocating against. Although, the â€Å"Uprising of the 20, 000† produced some benefits to workers, it was not completely successful. Most of the Italian laborers participating in the strike gave up while most of the protesters did not have sufficient resources to engage in the strike. As well, although Lillian Wald was one of the pioneers in the National Association for the Advancement of Colored People, some African America activists encouraged black laborers to disengage from the strike. The Women Trade Union League also supported the work stoppages of New York cloakmakers and Chicago clothing workers in 1910 as well as the nineteen eleven’s Cleveland strike of garment workers. In addition, it aided the many other trade movements efforts in Massachusetts, Iowa, Wisconsin, and Missouri. However, after nineteen twelve, the league eased its involvement in trade movements and only participated in incidences where the strike leadership was appealing. In addition, the Women League had a semi- official connection with the American Federation of Labor as well as collaborated with the Amalgamated Clothing Workers of America union. The league also founded a school in 1914 that taught women to be laborers leader as well as organizers. What is more, it contributed greatly in bringing garment workers of Italian origin into the union. The Women Trade Union League in legislative reform The league advocated for several change of legislation that affected workers. In particular, it embarked on working for the reforms on the minimum wage, the eight-hour day and the protective legislation. However, the league spared, in call for reforms, legislation that gave special protection to children and women.   The work of WTUL can also be described by the active advocacy for safety in work places both prior to the Triangle Shirtwaist fire of nineteen eleven and after. The event of the fire that resulted to death of one forty five individuals exposed the sincerity of activists such as Rose Schneiderman. WTUL criticized the character of National Women Party which was rather more individualistic. In addition, the league opposed the Equal Rights Amendment that was crafted by the National Women Party in the argument that the legislation would discredit the gainful benefits that WTUL had achieved. In the nineteen twenties and after, the league concentrated more on labor legislation. The leaders largely supported the â€Å"New Deal† and created a close connection with the administration of President Roosevelt via Eleanor Roosevelt who was a WTUL member from nineteen twenty three. The league was disbanded in nineteen fifty. Womens Education and Industrial Union The union engaged female researchers like Louise Bosworth to investigate the working situations of Women. The International Ladies Garment Workers Union The International Ladies Garment Workers Union was among the leading labor unions in America. Its membership was primarily female and it played a pivotal role in the history of labor unions. In 1995, it merged with Amalgamated Clothing and Textile Workers Union resulting to the Union of Needletrades, Industry and Textile Employees (UNITE). Further, UNITE merged with Hotel Employees and Restaurant Employees Union (HERE) to form a union referred to as UNITE HERE. Analysis The women role in trade union was split into the working class and the non working class. The non working class who were involved in the labor movement included the effluent women who used their political influence and financial powers to get through with their agendas. The working class labor leaders and activists were suspicious and mostly differed with the effluent women in regard to the implementation of the labor movements agendas. The non working class was seen as not genuine in advocating for the interests of the laborers. However, some effluent women such as Eleanor Roosevelt, Coralie Perkins and Alva Benmont played a pivotal role in the history of the labor movements. Mostly, women activists were affiliated with women’s labor movements. The mainstream labor movements were mail dominated and alienated women from decision making. However, women such as Rose Schneider were involved in leadership of labor movements with male membership although the primary membership was women workers. Conclusion Generally, roles of women in the history of labor movements are defined within mostly, the representation of women workers. These women affiliated to women labor unions which had primarily female membership. However, many women were concentrated in particular industries such as garment and textile industries. Therefore, most movements were male dominated and rarely gave chance for women participation. References: Annalise, O. (1995): Common Sense and a Little Fire, Women and Working-Class Politics in the United States, 1900-1965, University of North Carolina Press, Chapel Hill Berg, G. (1989): Frances Perkins and the Flowering of Economic and Social Policies, Monthly Labor Review Foner, P. S. (1979): Women and the American Labor Movement, From Colonial Times to the Eve of World War I Frances, P. (1946): The Roosevelt I Knew, New York: Penguin Group Martin, G. W. (1976): Madam Secretary, Frances Perkins. Houghton Mifflin Company, New York Maurine, B. H., et al, (2007): The Eleanor Roosevelt Encyclopedia. Retrieved from http://www.questia.com/pm.qst?a=od=104599663. Accessed on 2007 October 19 Naomi, P. (1999): Frances Perkins, Champion of the New Deal, Oxford University Press, New York Orleck, A. (1995): Common Sense and a Little Fire: Women and Working-Class Politics in the United States, 1900-1965. Peter, H. (2002): Cities of Tomorrow, Blackwell Publishing. Stasz, C. (2000): The Vanderbilt Women: Dynasty of Wealth, Glamour and Tragedy. iUniverse, New York Stuart, A.M. (2006): Consuelo and Alva Vanderbilt: The Story of a Daughter and a Mother in the Gilded Age. HarperCollins, New York

The Usage Of Wireshark Computer Science Essay

The Usage Of Wireshark Computer Science Essay This document explains the usage of WIRESHARK, its mechanism, its detailed evaluation and demonstration. The main objective behind this report is to operate Wireshark with its powerful features, what are the limitations / Weaknesses. This document also describes the main purpose of Wireshark along with its benefits and disadvantages in a network. Finally the steps that are required to safeguard the system by using Wireshark are also dealt. Table of Contents Overview †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Mechanism of Wireshark †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Demonstration and Evaluation .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Limitations / Weaknesses .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Steps to Protect System †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Literature Review †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 1. Overview: Wireshark is a great piece of free open source software for network monitoring and it is a fantastic packet sniffer. It was created by Gerald Combs a computer science graduate during his education period. In late 1990s it was known as Ethereal which was used to capture and analyse packets. However in 2006 summer due to some trademark and legal issues it was renamed to WIRESHARK. Wireshark interactively examines and investigates data from http requests, Cookies, Forms, Ethernet, Token-Ring, FDDI, live network, or a captured file. It can easily decipher data and displays it as clear as possible. It does contain some powerful features like TCP Stream which allows viewing reconstructed stream of TCP session and it also has the capability to monitor UDP and SSL streams. In the same way it allows number of protocols and media types. Wireshark uses plug-ins to eliminate new protocols. It is based on libpcap tool. Tethereal is a tcpdump like console which is included in it. It is capable of performing live capture of network packets, offline network analysis and VoIP analysis. It is also used as protocol analysis tool. Wireshark is cross platform, easy to download and install. It comfortably runs on UNIX (NetBSD, OpenBSD, Apple Mac OS X, etc.), LINUX (Dedian, Ubuntu, Slackware, etc.), Windows (Xp, Vista, 7, etc.). Wireshark is very similar to tcp dump and it can also work with GUI. It can be executed in tty mode by using Tshark as a command line tool. It can also access packets captured from other sniffers such as Wild Packets, Visual Networks Visual UpTime, Snoop, Network General Sniffer, Microsoft Network Monitor, tcp dump, CA NetMaster and many other. Users can create personalized filter strings to attain granular level of configuration. Wireshark is a top rated packet sniffer. The best powerful feature of Wireshark is tracking, detecting and decoding data by using enormous array of display filters, which allows user to extract the exact traffic required. It has a standard built in three-pane packet browser. Various protocols like Kerberos, WEP, IPsec and WPA are supported for decryption. Colori ng rules is one of the best features that applied for quick and intuitive analysis of packet list. The captured data packets can be saved to disk and that can be exported to various formats such as plain text, xml, or CSV. In a network Wireshark enables to access different Protocol Data Units as it understands number of networking protocols. The Basic part of Wireshark software is pcap tool, but when dealt withnwindows operating systems it is known as Wincap which allows Wireshark to run on the system. Promiscuous Mode is a main feature of Wireshark which allows capturing packets across the network. It works in promiscuous mode by Network Interface Card (NIC). The network administrator must either place the correct precautions or sniffers like Wireshark which poses several security threats that traverse across a network. Because of those threats Virtual Local Network uses some reliable protocols like Secure Shell (SSH), Secure Socket Layer (SSL), and Transport Layer (TLS). 2. Mechanism of Wireshark: Wireshark is a preinstalled tool used in many Linux distributions. However in Backtrack it is a preinstalled and can be used directly from the start menu/ All Applications/ Internet / Wireshark. The main purpose of this network analyser is to capture data packets. Wireshark grabs data packets for every single request between the host and server. Now a days technology is like a Gun, much more sophisticated as it can use for both good and evil. Wireshark has number of advantages, for instance, network administrators use it for trouble shooting network problems. Security engineers use it for examining the security problems in a network. Developers use it very often for debugging protocol implementations. Most of the folks use it to learn network protocols. Wireshark can measure data in a perfect manner but it cannot manipulate data. The following illustration describes the Wireshark function blocks: Wireshark function blocks. Source: http://www.wireshark.org/docs/wsdg_html_chunked/ChWorksOverview.html GTK 1/2: GTK handles all the requests (i.e) input/output for windows and it does contain source code in gtk folder. Core: The main core glue code holds the extra blocks together in which the source code is available in root folder. Epan: Epan means Ethereal Packet Analyser, it is a data packets analysing engine. It consists of Protocol Tree, Dissectors, Plugins and vast number of display filters. Source code for EPAN is available in epan folder. Protocol Tree holds the protocol information of the captured packets. Dissectors consist of number of protocol dissectors in epan/dissectors directory. Some protocol dissectors can be executed as plugins to eliminate new protocols where as its source code is available in plugins. Display Filters can be found in epan/dfilter directory and these are also display filter engine. Wiretap: The wiretap is a library which is mainly used to read and write captured packets to libpcap and other file formats on harddisk. Source code is available in wiretap directory. Capture: Capture is an engine which has captured data. It holds captured libraries which are platform independent. As a result Wireshark has number of display and capture filters. Builtbot: The Buildbot automatically reconstructs Wireshark for the changes occurred in repositories source code and brings up some problematic changes. It provides up to date binary packages. It is helpful for bugfix and fuzz test and it also shows problems which are very hard to find. Buitbot can create binary package and source package. It can also run regression tests. 3. Demonstration and Evaluation: Capturing Packets: After logging in to Wireshark Network Analyses, click on Capture then select Interfaces as shown in Fig 1. Select the required interface to capture packets. Every interface will be provided with Start and Options as in Fig 2. Start allows capturing data and Options button allow configuring the options in the interface as shown in Fig 3. Fig 1 C:UsersNarenDesktop1.png Fig 2 C:UsersNarenDocumentsNarenStudy PlaceBack UpNarenWireshark1 (3).png Fig 3 C:UsersNarenDesktop3.png Capture packets in promiscuous mode: This option lets the adaptor to capture packets not only within system but also across the network but network administrator can know about this. Limit each packet to: This option limits the maximum number of bytes to capture from each and every packet. The size includes the link layer header and other subsequent headers, so this option is generally left unset to get full frames. Capture Filters and Capture File: Capture Filters allow only specific type of protocols to enter so that it reduces amount of packets to capture. Capture File allows a file from the system to save the captured traffic. Wireshark by default uses temporary files and memory to capture traffic. Multiple files: This option stores captured data to number of files instead of a single file. When Wireshark needs to capture for a long time this option is useful. The generated file name consists of an incrementing number with the creation time captured data. Stop Capture: This option allows Wireshark to stop capturing after the given number of packets has been captured. Display Options: Update list of packets in real time option saves captured files immediately to the main screen but it slows down the capture process and packet drops can be appeared. Automatic scrolling in live capture automatically allows Wireshark to scroll the packet list (i.e.) the latest captured data. This option will work when update list of packets in real time is enable. Hide capture info dialog is to hide the information while capturing. It is better to disable this option to understand packets being captured from each protocol. Name Resolution: Enable MAC name resolution is to perform the mac layer name resolution by enabling it while capturing data. Enable network name resolution performs the network layer name resolution. It is better to disable this because Wireshark issues DNS quires to resolve IP protocols. Enable transport name resolution this attempts Wireshark to perform transport layer transport name resolution. Data can be captured with (fig3) or without (fig2) configuration the options. Click in start button to start the capturing packets. But it is better to keep the browser ready before starting the capture. Now generate some traffic and that will be captured by Wireshark. Fig 4 This was the traffic generated at that instance C:UsersNarenDocumentsNarenStudy PlaceBack UpNarenWireshark1 (4).png Fig 5 This was the traffic captured and it has many protocols like TCP, HTTP and TLSv1 etc. C:UsersNarenDocumentsNarenStudy PlaceBack UpNarenWireshark1 (5).png As shown in below fig 6, 7 protocols can be filtered by using Filter or Expression. Filters can directly sort out after typing the required addresses. But coming to Expression user must select the required addresses from the field name. Finally click Apply button on main screen, then only it will be filtered. Fig 6 C:UsersNarenDocumentsNarenStudy PlaceBack UpNarenWireshark1 (6).PNG Fig 7 The following Fig 8, Fig 9 shows the filtered HTTP addresses Fig 8 Fig 9 Wireshark grabs data for each and every request between the host and server. Traffic can also be sorted by clicking on Protocol, Time, Source and Destination. But in above Fig 9 it was filtered by using Expression. In the above Fig 9 (774 http GET) address was selected and then Wireshark displayed Frame Number, Ethernet, Internet Protocol, Hypertext Transfer Protocol and few more. Among Hypertext Transfer Protocol is very important because it consists of the following data. GET /webapps/SHU-pmt-bb†¦../bullets†¦Ã¢â‚¬ ¦ Host: shuspace.shu.ac.ukrn User Agent: Mozilla/†¦.. It provides some more details like Accept, Accept Language and few more as shown in Fig 9. In Fig 10 there is column at last which consists of hard cipher. Data like user id, password and cookies etc. will be embedded in that cipher. To view that data simply click on Analyze and next click Follow TCP Stream as shown in Fig 11. Fig 10 Fig 11 The above picture shows all the details in the captured data. The data in the Fig 11 doesnt contain user id and password because it was not login page. If it is the login page means here itself the user id and password will be displayed. Wireshark can also grab data from forms and examine cookies. Wireshark has so many options like start capture, stop capture restart live capture and save capture etc. Fig 12 and 13 shows how the captured data can be saved. It also shows the number of packets selected and captured by it. Wireshark can reuse that data for further investigation. It allows adding a new capture type to libpcap. When Tap interface is added to Wireshark, it can produce protocol statistics. Fig 12 Fig 13 4. Limitations / Weaknesses: Some sniffers have the best feature, metrics of network traffic can be counted without storing captured packets because some host may have tremendous amount of traffic and required to monitor for a long time without causing conflicts like inbound or outbound traffic. Bounce diagrams are very helpful to view TCP traffic but in Wireshark TCP Tap listener must be included to draw bounce diagrams. If Wireshark allows pair of Ethernet interfaces then it will be easy to test network latency. When comparing captures manually it is better to include SHA1, CRC and MD5 on protocols so that packet corruption can be eliminated. Wireshark required adding automatic update feature to Win32 for every month to update security features. Properties of the last used interface (MAC and IP etc.) must be made available so that it is easy to use variables. Wireshark must be able to capture an interface which is not in existence presently so that it can start capturing immediately after creating of that preferred interface and similarly to capture from USB and FireWire on platforms which are supported. It must also have a compressor to compress data while writing to harddisk. In recent times Wireshark was becoming popular in security bulletins because of several security related bugs. Protecting the system: Network administrators use Wireshark for troubleshooting the network problems. Protocol examination is a procedure used to notice in a real time. The raw data sent across the network interface is helpful for network arrangement and troubleshooting. Wireshark is used to monitoring distributed application and that monitored data can be used for detecting errors so performance will be improved. It is mainly used for examining the security problems and debugging protocol implementations. Easy to access and learn TCPIP protocols, MAC frame, IP datagram. Dag cards are specialised network monitoring cards. Multi-threading allows the capturing and also speedup the application by reducing the response time. The captured data can be used in any way depends on the persons goal. Sniffers are designed to solve network problems but in same they are malicious. It is very hard to identify sniffer because of passiveness, alternatively there are some way to detect by ARP detection technique, RTT detection and some more like SNMP monitoring. 6. Literature Review: 7. Conclusion: This report explains the operation of Wireshark Network Analyser with clear demonstration. Initially report describes the overview and outstanding features of Wireshark like TCP Steam, Promiscous Mode, TethereaI, Plugins, Three-Pane, PDU, NIC and cross platform working etc. In mechanism illustrated the internal function blocks, Interfaces and Packages of Wireshark. Next in demonstration part capturing procedure steps, configuration options and filters are described with graphical representation. This report mainly focuses on how Wireshark grabs data packets from the network and why it is the best among all the sniffers. Lastly some of the limitations/weaknesses that are present in Wireshark. The main objective of this assignment was to complete the Systems and Application Security module in ISS Masters and get idea of all the applications regarding to security stream. In particular, I would like to state that the assignment helped a lot to learn about all the options in Wireshark. Finally I thank Mr Neil for giving me this chance to explore my knowledge.

The Physics of Semiconductor Devices Essay examples -- Electronics Ele

The Physics of Semiconductor Devices The purpose of this paper is to give a greater understanding of the semiconductor world, for Physics 100 students who have a little knowledge of electronics. I will cover conductors, insulators, semiconductors, and the operation of a diode and a transistor. The reason that it is important to understand these devices is the vast effect that they have had on our modern world. Our lives are filled by electronics, especially in this computerized age that we live in, and I have found that a knowledge of some electronics has greatly helped my understanding of the many electronic devices that we deal with on a daily basis. To understand the physics of a semiconductor device it is first necessary to take a step back into basic electronics and establish a basis for this discussion. The best starting point is electricity itself. Electricity is simply electrons moving together through a conductive path, conductive meaning that it does not slow it down in any way. There are many papers and books on how electricity works and it is not the purpose of this paper to explain this but rather how electricity moves through certain materials. Every college student in America should know that electricity moves through metal wires, this is because metal conducts electricity. The most common metal used for this purpose is copper. Copper is not the only conductive material in the world, gold, silver, steel, and iron are all examples of metals that conduct electricity. However gold and silver are very expensive and copper conducts electricity better than steel and iron. Metal itself is not the only material that conducts electricity but will conduct it the easiest. We will now discuss briefly how a copper... ...n. With the completion of our discussion of Ohms law this paper makes it possible to understand basic semiconductors and how they are used in small circuits. I will again stress how vast the electronics world is becoming and that this is just a small start into that world. Many books are contained on how these two components are used but if taken a small step at a time these are not difficult to understand. I hope that this can give someone a start into this world of knowledge on electricity. References: MacDonald, Lorne; Basic Solid State Electronic Circuit Analysis, fourth edition. The Technical Education Press; Chico California. 2000. MacDonald, Lorne; Practical Circuit Analysis of Amplifiers. The Technical Education Press; Chico California. 1994. Physics, a World View; Kirkpatrick and Wheeler, fourth edition, Harcourt College Publishers, 2001.

Aphrodite Invocation :: essays research papers

Oh Muse! With visions Thou hast filled my soul, With visions overpowering, for Thou Hast shown me Golden Aphrodite; now The blaze emboldens me; like coal To brighter burning fanned by Breath Divine, The Cyprian enflameth me with words, Seductive sounds, which swiftly would entwine My soul, as lime-twigs trap unwary birds. An Ancient Poet* spake the truth; he said When Cypris cometh swift, high-spirited Just like a Hero -- irresistible Her onslaught, nor may anyone annul Her summons; flouting Her is arrogance, A failure to respect the difference `Tween Gods and Mortals; nor can even They Resist Her Power. She is held at bay By only three: Athena, Bright-Eyed Maid, And Artemis, who haunts both wood and glade, And Hestia reject the Paphian's Dove, For They alone deny delights of Love. The Cyprian's summons is a challenge. Be Thou brave and answer it, for verily A God hath willed it; surely stinging grief Will be refusal's price, so seek relief, Conforming to the Paphian's Will. So spake the Poet Truths he would instill. Far-shining Aphrodite, hear our prayer! Thou Laughter-loving Lady, Paphian, Well-girded, Golden, Sea-born, Cyprian, Companion, Tender-hearted, or howe'er It pleaseth Thee to be addressed, attend, We ask, our words of praise, and send Thy Grace, because Thou art the source of all That's charming, graceful, all that doth enthrall In word or deed, in action, figure, face. For Thine is the allure that doth enlace Our hearts as one, for as the charmed is bound, So also is the charmer quickly found Surrendering, with yearning undisguised, The compromiser gladly compromised! But irresistible is even this, Seducer falling to seduction; bliss Repaid is twofold bliss, drawing tight The bonds about them both, in shared delight. ------------------------------------------------------------------------ Now I call in ancient sounds: Aphrodite Khrusostephane Glukumeilikh' O he Kalligloute Thea Pandeme Hetaira su Morpho, ------------------------------------------------------------------------ Or whatever name doth please Thee, Hear! If ever I've appeased Thee, Now attend my prayer beseeching, See my hands toward Thee reaching, Know my love is everlasting! Lady, grant the gift I'm asking And appear before us, whether Now sojourning deep in Nether Regions with the Queen of Hades, Or in Heaven with Thy Ladies, Founts of all allure, the Graces, Fair Their form and fair Their faces! I request Thee, leave Thy station! Grant to us a visitation! Show to us Thy face delightful! Let us worship Thee as rightful, Shapely form that's Thine adoring! Hear our voices now upsoaring To the Heavens from our chorus! Please, we ask Thee, stand before us! Queen of Twilight, Queen of Morning! Deeds just done or now aborning Are Thy favorites; prized the clever Warrior of the bold endeavor! Dear to Thee the Sun that's rising, Thou reward for enterprising Souls, Thou prize of tasks completed, Thou in rivalry entreated To bestow Thy grace, advising, Bold advances galvanizing! Such Thy gift and such Thy favor,

Michael Ondaatjes The Collected Works of Billy the Kid Essay -- Colle

The Perception of Violence in Michael Ondaatje's The Collected Works of Billy the Kid A question that arises in almost any medium of art, be it music, film or literature, is whether or not the depiction of violence is merely gratuitous or whether it is a legitimate artistic expression. There can be no doubt that Michael Ondaatje's long poem The Collected Works of Billy the Kid is a violent work, but certain factors should be kept in mind before passing it off as an attempt to shock and titillate; certainly, the poem does both of these, but they are not the primary purpose of the work. For one thing, social context needs to be considered; Billy lived in the "Wild West", a time associated with range wars, shoot-outs and great train robberies. The entire legend of Billy the Kid has been built around his criminal activities and notorious reputation; indeed, the more popular this myth becomes, the more people he is accused of having murdered. If anything, it was a cultural fascination with violence that "created" the legend, perhaps even more so than anything the "real" Bi lly ever did. Michael Ondaatje comments on this phenomenon and actually offers an alternative vision of who Billy the Kid was; perhaps he was not just a blood-thirsty killer but a man who, due to circumstance and human nature, was continually being pushed over the edge. Ondaatje is more concerned with the motivations behind the acts of violence than the acts of violence themselves: "A motive? some reasoning we can give to explain all this violence. Was there a source for all this? yup -" (54). If they shock, it is to shock the readers out of complicity and encourage them to think about the nature of violence and their own capacity for it. Though it is more ... ...nstitutes a "fit" subject for poetry. If love is deemed suitable, should the expression of violence be any less so? Both are part of the human experience; indeed, it is hard to imagine one existing without the other. As Billy says, "I am here with the range for everything" (72), a range which includes "hands that need the rub of metal/ those senses that/ that want to crash things with an axe" (72). Michael Ondaatje gives us this range and then leaves it up to us to define our own "edge"; what are we capable of?.... What is our potential? Works Cited and Consulted Mundwiler, Leslie. Michael Ondaatje: Word, Image, Imagination. Vancouver: Talonbooks, 1984. Ondaatje, Michael. The Collected Works of Billy the Kid. Toronto: Anansi, 1970. Solecki, Sam. "Introduction." Spider Blues: Essays on Michael Ondaatje. Ed. Sam Solecki. Montrà ©al: Và ©hicule, 1985. 7-11.

Child Development Punishment and Deterrence Essay

When discuss children and issues that we have with them we to be sensitive and have a sympathetic ear meaning we have to listen before we disciple them. We will discuss how to use techniques and solutions that can prevent our children from committing mistakes that can be fatal. With children now they have pretty much gotten away with disrespecting no just adults and the parent but themselves as well. So we find ways to discipline them by taking away video game and leisure time but that sometimes does work why, is because we have spent so much time buying things to occupy their time due to our absence and lack of discipline when the time is appropriate. Now the child has gotten away with so much while he or she is little they tend to be more bold with words and more disrespectful and then we have had it and want them out or we want help from others if you ask me it’s no one else’s business it should stay in the family. This is because if this gets out about your child misbehaving it can go both ways, it can help you ask far reaching out for help because others have the same problems and can’t find a solution so the group can work together and find ways to fix the problem. Or you can take your child to Dr. Phil which to me is embarrassing because you actually have to expose this problem to the world about a child! You can’t raise your or control your household where you pay bills, and provide a roof with food and water available at any time â€Å"DISRESPECTFUL†. We tend to use the old ways of punishment like belts and extension cords etc. But you can’t do that anymore we have counseling, psychiatrists, and the law! I say the law because now if you hit a child and he or she calls the police you’re going to jail and will be frowned upon and possibly humiliated. The belt method in my opinion should be used from ages 2-10 I know it sound harsh but I rather punish my child now than see them in a grave later because of lack of acknowledgement of what right and what’s wrong this could be a life and death situation. Here is an example remember the â€Å"Menendez Brothers† Lyle and Erik Menendez shoot their parents, Jose and Kitty, to death in the den of the family’s Beverly Hills, California, home. They then drove up to Mulholland Drive, where they dumped their shotguns before continuing to a local movie theater to buy tickets as an alibi. When the pair returned home, Lyle called 911 and cried, â€Å"Somebody killed my parents!† The Menendez murders became a national sensation when the new television network, Court TV, broadcast the trial in 1993. Although the Menendez brothers were not immediately suspected, Erik couldn’t take the guilt and confessed his involvement to his psychotherapist, Dr. L. Jerome Oziel. Ignoring his own ethical responsibilities, Dr. Oziel taped the sessions with his new patient in an apparent attempt to impress his mistress. But the woman ended up going to the police with her information and, in March 1990, Lyle, 22, and Erik, 19, were arrested. http://www.history.com/this-day-in-history/the-menendez-brothers-murder-their-parents Now we can debate why did these children do this? Is it because of lack of punishment maybe the kids were spoiled and had nothing to challenge them and decided to make names for them by creating a violent episode, or maybe they we sick psychologically what do you think? More than 20% of the inmates in the cook county jail range from ages 16-30. This is very true because crime for these individuals have risen due to the fact of single home parenting while results in most cases kids joining gangs and being embraced by the streets. I have a clue but I can’t really tell you why these crimes are so high it’s like they have little no regards for the law. But we have to teach them when they are young and encourage them to do better and live a long life and show them why crime doesn’t pay versus telling them. No as far as deterrence this is a problem and I’m going to tell you of my experience being a soldier put in that position. In 2005 Hurricane Katrina hit Louisiana it was so tragic that for everyone to see around the world was involved in the recovery efforts. I volunteered to go down and do whatever so I served as a second hand but only in uniform. But when my unit got called up to go down there we had a mission to patrol the streets and put up road blocks and issue a curfew. This was not good we had stopped a few people and I could see the terror in their eyes because they had men in uniform that had US Army insignia with M-16’s like we were at war. We were supposed to be helping others not putting more resistance on them as far as taking away there last bit of freedom but we had no choice because the police were corrupt and had fled the state so we were now the lawmen as well as the rescuers. Here we are with these large vehicles rolling down the street 5-10 HUMVEE’s in a row with all this gear, this made people more afraid that safe they didn’t know what to do. But the point is that if we launch our on people against each other its’ like genocide what would happen if you had relative that were known for trouble in Kentucky and you are deployed down there and have to confront one of them in an effort to clean up and make peace this is difficult do you arrest them, talk to them, engage them your own blood? Military should be the last and final resort. I just believe the FBI and its task force should be deployed in a summer and take over the streets because they carry stiffer penalties when you commit crimes of violent nature such as murder and possession of firearms etc. References (http://www.nicic.gov/) http://www.history.com/this-day-in-history/the-menendez-brothers-murder-their-parents